A strategic framework for Shopee sellers to plan high-converting Flash Sales, Vouchers, and Coins Cashback campaigns without eroding profit margins.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install shopee-planner
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install shopee-planner using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Shopee Campaign Planner?
The Shopee Campaign Planner is a comprehensive technical guide designed to help e-commerce sellers navigate the complexities of platform-specific marketing tools. By focusing on data-driven product selection and rigorous budget allocation, this resource empowers users to leverage Openclaw Skills for sustainable store growth. It provides a structured approach to identifying high-potential SKUs and calculating floor prices to protect margins during aggressive discount periods.
This skill addresses the critical balance between driving traffic and maintaining profitability. It synthesizes platform data into actionable workflows, ensuring that every campaign—from a seasonal 11.11 mega-sale to an evergreen weekly Flash Sale—is backed by logical pricing depth and inventory readiness. By integrating these Openclaw Skills into your business operations, you can transform random discounting into a precision-engineered growth engine.
Shopee Campaign Planner Use Cases
- Planning high-impact participation in major platform events like 9.9, 10.10, and 11.11.
- Identifying the most effective products for limited-time Flash Sale slots to maximize conversion.
- Designing tiered voucher structures to increase Average Order Value (AOV) without sacrificing bottom-line profit.
- Deploying Coins Cashback strategically on high-margin items to boost customer lifetime value (LTV).
- Preventing margin erosion by auditing campaign overlaps and discount stacking.
How Shopee Campaign Planner Works
- Audit your product catalog by pulling 90 days of sales data from the Seller Centre to identify Flash Sale and voucher candidates.
- Construct a campaign calendar by mapping store activities to the official Shopee event schedule for the next 60 days.
- Calculate pricing logic using a floor price formula that accounts for COGS, platform fees, and shipping subsidies.
- Submit and configure campaigns within the Shopee Marketing Centre, selecting optimal time slots and issuance caps.
- Execute a pre-launch logistics check to ensure stock levels and processing times meet platform requirements.
- Monitor the Live Dashboard during campaign windows to manage stock depletion and optimize conversion rates.
- Conduct a 48-hour post-mortem analysis to evaluate ROAS, sell-through rates, and BSR impact for future planning.
Shopee Campaign Planner Setup
To utilize these Openclaw Skills for your store, prepare your recent export from the Shopee Business Insights dashboard. Ensure you have your gross margin data ready for each SKU.
# Analyze your product CSV for Flash Sale eligibility
openclaw analyze --file shopee_sales_90d.csv --strategy flash-sale
# Calculate discount depths and floor prices
openclaw calculate --margins product_costs.json --platform shopee
Shopee Campaign Planner Data Schema & Taxonomy
The skill organizes campaign data across several key dimensions to ensure technical accuracy:
| Data Group | Components | Metadata |
|---|---|---|
| Product Candidates | SKU ID, Rating, Velocity, Stock | Tagged by eligibility (FS, V, C) |
| Pricing Model | Unit Cost, Fees, Shipping, Margin Buffer | Floor Price calculation |
| Campaign Schedule | Start/End Dates, Slot Timing, Duration | Linked to Platform Events |
| Budget Tracking | Issuance Caps, Subsidy Costs, Total Spend | ROAS targets |
| Post-Mortem | Sell-through, BSR Change, New Followers | Historical performance log |
Shopee Campaign Planner Advanced Features
- Margin-first selection logic that automatically excludes SKUs that would result in a negative ROI.
- Anti-cannibalization checks to prevent store-wide vouchers from stacking dangerously with Flash Sale discounts.
- Dynamic slot quantity management to create high urgency and social proof via "almost gone" status.
- Segmented voucher targeting for acquisition (All Buyers) versus retention (Follower-only).
- Integrated 48-hour post-campaign reporting structure to refine future Openclaw Skills implementations.
SKILL.md
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