SMS Optimizer is an AI-driven copywriting tool designed to craft high-converting, TCPA-compliant SMS messages within strict character limits.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install sms-optimizer
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install sms-optimizer using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is SMS Optimizer?
SMS Optimizer is a precision copywriting tool for ecommerce brands and marketers who need to balance high engagement with strict carrier regulations. By leveraging the Openclaw Skills framework, it eliminates the guesswork in SMS marketing by automatically calculating character budgets—accounting for tracking links and platform-specific footers—while applying psychological triggers that drive clicks.
The skill focuses on preventing common pitfalls such as carrier filtering and high opt-out rates. It ensures every message sent is optimized for mobile lock-screen readability, properly identifies the business, and includes necessary compliance language, making it an essential asset for managing flash sales, welcome series, and abandoned cart recoveries.
SMS Optimizer Use Cases
- Launching flash sales with high-urgency copy that avoids carrier spam filters.
- Creating automated abandoned cart sequences that recover revenue without sounding repetitive.
- Developing policy-safe retention campaigns that comply with TCPA and CTIA regulations.
- A/B testing different psychological hooks to identify the highest-performing SMS variants.
- Managing multi-segment character budgets for complex promotional offers.
How SMS Optimizer Works
- Input gathering: The skill collects campaign details, platform (e.g., Klaviyo, Attentive), and brand voice.
- Budget calculation: It subtracts tracking links (23 chars) and platform footers from the 160-character limit to find the true available space.
- Copy drafting: It generates a primary message using a Hook-Offer-CTA structure with a [LINK] placeholder.
- Variant creation: A second material variant is drafted using a different psychological angle for A/B testing.
- Compliance scan: The copy is vetted against carrier filtering rules and TCPA/CTIA guidelines.
- Final assembly: The user receives a full package including character counts, timing recommendations, and a quality checklist.
SMS Optimizer Setup
To integrate this skill into your workflow, ensure your Openclaw Skills environment is active and follow these steps:
- Install the skill via your CLI:
openclaw install sms-optimizer
- Configure your default SMS platform settings (e.g., Postscript, Klaviyo) in the skill configuration file to automate footer character reservations.
- Reference the
sms-quality-checklist.mdlocated in the assets folder to customize brand-specific compliance rules.
SMS Optimizer Data Schema & Taxonomy
The skill organizes its output and internal logic using the following metadata taxonomy:
| Component | Description | Format |
|---|---|---|
| Character Budget | Total, reserved, and available character counts | Markdown Table |
| Message Body | The actual SMS copy including [LINK] placeholders |
Code Block |
| Compliance Status | Pass/Fail status for TCPA and carrier filtering | Checklist |
| Send Cadence | Recommended intervals for message sequences | Unordered List |
| Platform Logic | Specific footer lengths for Klaviyo, Postscript, and Attentive | Internal Metadata |
SMS Optimizer Advanced Features
- Automated character reservation for dynamic platform-native tracking links.
- Multi-message sequence mapping with specific delay interval logic for retention loops.
- Psychological hook rotation (Urgency vs. Social Proof vs. Curiosity) for A/B testing.
- Carrier filtering avoidance engine that flags prohibited shorteners and spam-trigger phrases.
- Transactional vs. Promotional classification engine to ensure TCPA legal separation.
SKILL.md
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