An automated social media editorial assistant designed to plan, create, and manage content calendars across major platforms like Xiaohongshu, Douyin, and WeChat.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install social-content-planner
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install social-content-planner using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Social Content Planner?
The Social Content Planner is a sophisticated tool within the Openclaw Skills ecosystem designed for digital marketers and content creators. It streamlines the entire lifecycle of social media management—from initial trend discovery to final scheduling. By leveraging automated workflows, it helps users maintain a consistent presence on platforms such as Xiaohongshu, Zhihu, Douyin, and WeChat Official Accounts.
This skill acts as a bridge between creative ideation and technical execution. It empowers users to analyze trending topics via integrated search capabilities and transform those insights into platform-specific content templates, ensuring that every post is optimized for its target audience.
Social Content Planner Use Cases
- Creating a unified monthly editorial calendar for multiple social media brands.
- Tracking real-time viral trends using integrated search engine triggers to stay relevant.
- Automating the generation of platform-specific content drafts based on localized templates.
- Organizing cross-platform publishing schedules to ensure high-frequency engagement without manual overhead.
How Social Content Planner Works
- The planner initiates trend tracking by querying search engines for current hot topics and viral keywords.
- Users select or define core themes for their content based on the gathered trend data.
- The skill generates specific content drafts using optimized templates for platforms like Xiaohongshu or WeChat.
- Posts are organized into a structured calendar layout for multi-platform scheduling.
- The finalized plan is exported to the output directory for execution or manual review.
Social Content Planner Setup
To get started with this skill, navigate to the scripts directory and ensure you have the Python environment configured.
# Navigate to the scripts folder
cd scripts
# Run the planner help command to see available options
python planner.py --help
Social Content Planner Data Schema & Taxonomy
The Social Content Planner organizes its operations through a specific directory hierarchy and metadata structure:
| File/Folder | Description |
|---|---|
scripts/planner.py |
The core execution logic for trend tracking and content generation. |
output/ |
Directory where generated calendars, drafts, and schedule logs are stored. |
SKILL.md |
Technical manifest containing version history and skill definitions. |
README.md |
General documentation for user onboarding. |
Social Content Planner Advanced Features
- Integrated Trend Tracking: Automatically fetches real-time data from search engines to inform content strategy.
- Multi-Platform Templates: Specialized formatting logic for diverse ecosystems like Douyin and Zhihu.
- Cross-Platform Scheduling: A unified engine to manage disparate publishing timelines in one view.
- Robust Encoding Support: Full UTF-8 compatibility for Windows environments to ensure seamless global usage.
SKILL.md
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