An all-in-one AI-powered assistant designed to automate social media content creation, hashtag optimization, and multi-platform scheduling.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install socialkit
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install socialkit using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Social Media Manager?
Social Media Manager is a high-performance assistant within the Openclaw Skills ecosystem, specifically engineered to streamline the complexities of digital marketing. It serves as a central hub for generating platform-specific content, conducting deep hashtag research, and maintaining a cohesive brand voice across Twitter/X, Instagram, LinkedIn, and Facebook.
By leveraging advanced AI workflows, this skill enables developers and marketers to transform raw ideas into high-engagement threads, professional articles, and viral-ready captions. Whether you are managing a personal brand or a corporate entity, it provides the structural framework necessary to maintain consistency and optimize for each platform's unique algorithm and character constraints.
Social Media Manager Use Cases
- Creating viral-ready Twitter threads with optimized hooks and CTAs.
- Designing multi-slide Instagram carousel posts with detailed visual descriptions.
- Drafting professional thought-leadership articles and company updates for LinkedIn.
- Managing complex content calendars with predefined weekly themes and pillars.
- Conducting competitor hashtag analysis to increase organic reach.
How Social Media Manager Works
- Configuration: The user defines brand identity, voice, and target demographics in the central configuration file.
- Content Generation: The AI utilizes platform-specific prompts to generate tailored text, from short-form tweets to long-form LinkedIn articles.
- Optimization: The hashtag tool researches and bundles tags based on niche reach (broad, medium, and evergreen).
- Scheduling: Content is mapped to an optimal posting calendar based on time-zone data and audience activity patterns.
- Performance Review: The engagement analysis framework processes metrics like reach and click-through rates to provide iterative recommendations.
Social Media Manager Setup
To integrate this tool into your Openclaw Skills workflow, configure your brand assets and run the initialization scripts:
# Navigate to your skills directory
cd skills/social-media-manager
# Configure your brand voice and platforms
cp config.example.json config.json
# Generate your first post using the CLI
python scripts/post_generator.py --platform twitter --topic "AI Trends"
Social Media Manager Data Schema & Taxonomy
The skill organizes social media data through a structured taxonomy to ensure cross-platform compatibility:
| Component | Format | Description |
|---|---|---|
| config.json | JSON | Stores brand voice, hex colors, and posting frequency. |
| Content Calendar | Markdown Table | Tracks daily themes, platform focus, and content pillars. |
| Hashtag Bundles | List | Organized by reach (e.g., <100k, 100k-1M, 1M+). |
| Metrics | Schema | Tracks Impressions, Engagement Rate, and Link Clicks. |
Social Media Manager Advanced Features
- Multi-platform content repurposing: Automatically format a single insight for Twitter, LinkedIn, and Instagram simultaneously.
- Dynamic Hashtag Injection: Inject niche-specific or trending hashtag bundles into posts based on real-time relevance.
- Automated Engagement Analysis: Use the analysis framework to benchmark post performance against industry averages.
- Customizable Brand Hooks: Pre-set character-limited hooks to ensure brand consistency in the first 50 characters of any post.
SKILL.md
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