Sub-Churn is an AI-driven subscription lifecycle strategist designed to monitor account decay and automate dunning and retention workflows.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install sub-churn
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install sub-churn using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Sub-Churn?
Sub-Churn serves as a sophisticated monitoring and intervention layer for subscription-based businesses. It blends account activity signals, payment failure tracking, and strategic retention flows to protect recurring revenue. By analyzing signals like login frequency, skip/pause patterns, and cancel reasons, the skill allows developers and growth hackers to deploy timed plays rather than generic email blasts.
Built for the modern recurring revenue ecosystem, this skill helps users bridge the gap between technical billing failures and customer success. Whether the issue is involuntary churn from expired cards or voluntary churn due to price sensitivity, Sub-Churn provides the framework to implement dunning script libraries and downgrade paths that keep users in the ecosystem. It is a core component for anyone building automated retention strategies using Openclaw Skills.
Sub-Churn Use Cases
- Automating multi-stage dunning sequences after failed payment attempts.
- Triggering win-back campaigns when renewal rates or MRR show signs of risk.
- Offering structured downgrade paths and compensation flows for price-sensitive customers.
- Monitoring activity decay to predict and prevent churn before the cancellation request occurs.
- Implementing pre-expiry nudges and "last chance" human escalation offers.
How Sub-Churn Works
- Signal Analysis: The skill evaluates churn risk snapshots, including login frequency, support tickets, and NRR cohorts.
- Platform Integration: It identifies data requirements from billing platforms like Stripe, Recharge, or Shopify Subscriptions.
- Dunning Execution: It generates a three-stage dunning script library (Attempt 1, 2, and 3) with increasing urgency and specific CTAs.
- Retention Routing: For customers citing high costs, it triggers a price-sensitivity flow featuring value reminders and pause options.
- Offer Logic: It maps current tiers to recommended lower tiers to preserve the customer relationship through downselling.
Sub-Churn Setup
To integrate Sub-Churn into your AI agent workflow, ensure your environment is configured for Openclaw Skills and provide the necessary platform context.
# Define your subscription platform context
export BILLING_PLATFORM="Stripe"
export RETRY_RULES="3 attempts / 14 day grace"
# Initialize the churn monitor within your agent
openclaw-agent load sub-churn
Ensure you have exported your subscription data (CSV or JSON) from your provider to allow the skill to generate a Churn Risk Snapshot.
Sub-Churn Data Schema & Taxonomy
Sub-Churn organizes subscription data into actionable snapshots and structured templates:
| Component | Description | Fields |
|---|---|---|
| Churn Risk Snapshot | Summary of account health | login_frequency, skip_pattern, cancel_reason_mix |
| Dunning Library | Multi-stage email/SMS templates | {{customer_name}}, {{plan}}, {{amount}}, {{link}} |
| Downgrade Matrix | Logic for tier migration | current_tier, recommended_tier, feature_diff, price_delta |
| Retention Flow | Sequential touchpoints | subject_line, timing_offset, goal_metric |
Sub-Churn Advanced Features
- Multi-Channel Dunning: Orchestrates messages across email and SMS with T+0h to T+X timing.
- Ethical Unsubscribe/Pause Paths: Built-in logic to offer pauses instead of cancellations to reduce permanent churn.
- Incentive Guardrails: Configurable limits on discounts and compensation offers to protect margins.
- Integration with Playbooks: Specifically designed to reference external
subscription_churn_playbook.mdfiles for benchmarked retry cadences. - Automated Script Generation: Produces copy-pasteable templates with merge fields for immediate deployment in Openclaw Skills workflows.
SKILL.md
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