A professional-grade market research tool for deep analysis of competitor positioning, pricing, tech stacks, and exploitable market gaps.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install tk-competitor-intel
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install tk-competitor-intel using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Competitor Intelligence?
Competitor Intelligence is a powerful framework designed for the Openclaw Skills ecosystem to provide developers and marketers with deep-dive insights into their competitive landscape. It moves beyond surface-level observation to deliver structured intelligence on tech stacks, content strategies, and audience targeting. By leveraging this skill, teams can automate the heavy lifting of manual research and focus on strategic differentiation.
The tool synthesizes complex web data into actionable business intelligence assets, ranging from granular technical profiles to high-level positioning maps. Whether you are launching a new product or optimizing an existing one, these Openclaw Skills empower you to identify exactly where competitors are vulnerable and where your product can claim a dominant market share.
Competitor Intelligence Use Cases
- Sales Enablement: Create high-impact battle cards to help sales teams win against specific competitors.
- Market Entry: Map the landscape of a new industry to identify pricing benchmarks and feature expectations.
- Product Strategy: Conduct SWOT and gap analyses to inform the product roadmap and feature prioritization.
- Marketing Optimization: Reverse-engineer competitor content strategies and tech stacks to improve your own acquisition funnel.
How Competitor Intelligence Works
- Data Ingestion: The skill targets specific competitor URLs and company names provided in the prompt.
- Profiling: It extracts and analyzes the competitor's core positioning, target audience, and key messaging.
- Technical & Financial Audit: The agent detects visible tech stacks and audits pricing tiers, packaging, and psychological anchoring used on pricing pages.
- Synthesis: Information is processed into structured SWOT frameworks and feature comparison matrices.
- Strategic Output: The workflow concludes by generating sales-ready battle cards and identifying three specific exploitable gaps for market differentiation.
Competitor Intelligence Setup
To integrate this capability into your environment, ensure you have the Openclaw Skills CLI installed and the competitor-intel skill added to your library.
Configure your reference frameworks if you wish to use custom positioning maps:
```bash
cp references/analysis-framework.md ./.openclaw/config/
Competitor Intelligence Data Schema & Taxonomy
The skill manages intelligence data through a structured hierarchy of Markdown and JSON files to ensure compatibility across the Openclaw Skills ecosystem:
| File/Folder | Purpose |
|---|---|
profiles/ |
Stores comprehensive company breakdowns and tech stack data. |
battle-cards/ |
Sales-enablement documents comparing 'Us vs Them' metrics. |
swot/ |
Standardized strengths, weaknesses, opportunities, and threats reports. |
pricing.json |
Captured data points on competitor tiers, anchoring, and discounts. |
references/ |
Technical frameworks for positioning and analysis processes. |
Competitor Intelligence Advanced Features
- Multi-Competitor Landscape Mapping: Simultaneously track up to 10 competitors to create an industry-wide feature comparison matrix.
- Pricing Psychology Analysis: Identifies advanced tactics like price anchoring, decoy effects, and urgency triggers used by rivals.
- Tech Stack Fingerprinting: Automatically identifies visible platforms, integrations, and third-party tools used by competitors.
- Exploitable Gap Detection: Logic-driven identification of specific market weaknesses where your product holds a clear competitive edge.
SKILL.md
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