A specialized framework for calculating and optimizing the core financial health and customer profitability of solopreneur businesses.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install unit-economics
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install unit-economics using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Unit Economics?
The Unit Economics skill provides a comprehensive toolkit for determining if a business is truly profitable on a per-customer basis. It focuses on the fundamental relationship between acquisition costs and lifetime value, offering a structured approach to financial modeling within the ecosystem of Openclaw Skills. This skill is essential for solopreneurs who need to move beyond vanity metrics and understand the sustainable unit-level performance of their pricing and marketing strategies.
By integrating this skill into your workflow, you gain access to proven formulas and benchmarks that guide data-driven decisions. Whether you are running a SaaS platform or a service-based business, understanding these metrics ensures that your growth is built on a solid financial foundation rather than unsustainable spending.
Unit Economics Use Cases
- Determining if a business model is actually profitable per customer acquired.
- Evaluating the sustainability of current marketing spend and customer acquisition strategies.
- Identifying the impact of churn rates on long-term business viability.
- Calculating the necessary average revenue per customer (ARPC) to achieve a healthy LTV:CAC ratio.
- Deciding whether to scale or pivot based on payback period trends.
How Unit Economics Works
- Gather raw data including total marketing spend, new customer counts, and monthly recurring revenue.
- Calculate the Customer Acquisition Cost (CAC) by factoring in both direct spend and the value of your own time.
- Determine the Customer Lifetime Value (LTV) using average revenue and churn data or conservative estimates.
- Analyze the Payback Period to understand how quickly acquisition costs are recouped.
- Compare results against industry-standard health benchmarks provided by the skill.
- Apply the four strategic levers—reducing churn, increasing ARPC, lowering CAC, or increasing volume—to optimize performance.
Unit Economics Setup
To begin using this framework within your environment, ensure you have the necessary business data ready for analysis. Openclaw Skills work best when you provide real-time inputs.
# Trigger the analysis by asking about your metrics
openclaw unit-economics --analyze "Is my current CAC sustainable?"
You can also integrate this logic into your monthly reporting cycles to maintain a consistent dashboard of your unit-level performance.
Unit Economics Data Schema & Taxonomy
The skill organizes financial data into a structured format for easy tracking and historical comparison:
| Data Category | Key Metrics Included |
|---|---|
| Revenue | Monthly ARPC, Annual ARPC |
| Acquisition | Monthly Marketing Spend, New Customers, CAC |
| Retention | Monthly Churn Rate, Average Customer Lifespan |
| Efficiency | LTV:CAC Ratio, Payback Period |
All historical data is ideally tracked in a monthly Unit Economics Dashboard to identify trends over snapshots.
Unit Economics Advanced Features
- Multi-model support for subscription, project-based, and one-time product sales structures.
- Automated benchmark comparison to categorize business health (Healthy, Concerning, Critical).
- Strategic priority mapping identifying high-impact levers for business optimization.
- Built-in time valuation logic to ensure solopreneur labor is correctly accounted for in CAC calculations.
SKILL.md
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