An automated, end-to-end operational skill for managing Xiaohongshu (Red Book) account positioning, content creation, publishing workflows, and audience engagement.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install xiaohongshu-ops-skill
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install xiaohongshu-ops-skill using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Xiaohongshu Operations (xiaohongshu-ops)?
The xiaohongshu-ops skill is a comprehensive automation suite designed to streamline social media management on Xiaohongshu (Red Book). By leveraging the browser automation capabilities of Openclaw Skills, this tool handles complex tasks ranging from core brand positioning and viral competitor benchmarking to structured content generation and comment moderation. It standardizes operations so that any brand or creator profile can scale their growth using a unified execution framework.
Built specifically to run within secure environments, it enforces the use of the native openclaw browser profile to perform safe, human-like navigation. This ensures that every step—whether scraping trending topics, analyzing recommended feeds, or staging posts—is completed reliably without triggering platform anti-bot measures, making it an essential asset for modern digital marketers.
Xiaohongshu Operations (xiaohongshu-ops) Use Cases
- Competitor and Viral Benchmarking: Instantly analyze trending URLs on Xiaohongshu to replicate successful content structures and hooks without direct plagiarism.
- Automated Brand Positioning: Establish strong brand identities by defining target personas, content pillars, and strict conversational rules.
- Content Pipeline & Topic Generation: Extract audience insights from high-engagement posts and controversial comment threads to generate actionable content lists.
- Staged Publishing with Safety Gates: Automate the creation of cover designs, titles, and tags, routing drafts to human operators for final approval before going live.
- Smart Engagement & Moderation: Scan notification feeds and reply to user comments sequentially to boost post visibility and community engagement.
How Xiaohongshu Operations (xiaohongshu-ops) Works
- Environment Check: Initiates environment validation by verifying that the native browser agent is active with the openclaw profile.
- Persona Alignment: Loads the customized brand persona and references the built-in knowledge base to align all generated outputs with the specified tone.
- Signals Acquisition: Scrapes top-performing posts and home feed recommendations to build a high-potential topic backlog.
- Structured Asset Creation: Generates complete draft sets containing visual layouts, localized titles, engaging hooks, body text, and optimized hashtags.
- Staged Execution: Navigates to the creator dashboard using browser automation, populates the fields, and stops right before the publishing button to await human verification.
- Feedback Loop: Processes comment replies and logs operational insights back into the local structured knowledge base.
Xiaohongshu Operations (xiaohongshu-ops) Setup
To integrate this skill within your Openclaw workspace, ensure you have configured your environment files according to the runtime documentation.
Prerequisites
Verify that the browser controller is active and pointing to the correct profile. Use the following CLI workflow to confirm your system status:
# Verify Openclaw Manager status and active profiles
openclaw-manager status
# Ensure the browser automation environment is active
openclaw-manager profile check --name openclaw
Configuration Files
Ensure the following references and schemas are populated in your workspace directory:
references/xhs-runtime-rules.md: Defines safety thresholds and retry behaviors.references/xhs-publish-flows.md: Outlines execution paths for drafting text, images, and video posts.persona.md: Dictates the unique tone, keywords, and redlines of your brand.
Xiaohongshu Operations (xiaohongshu-ops) Data Schema & Taxonomy
The xiaohongshu-ops skill organizes data systematically across local directories to build an ever-improving operational loop. Below is the file and metadata taxonomy:
| Directory / File | Type | Description |
|---|---|---|
knowledge-base/README.md |
Markdown | Master index of compiled insights and strategy patterns |
knowledge-base/accounts/ |
JSON / MD | Individual account positioning data and performance history |
knowledge-base/topics/ |
JSON / MD | Candidate list of curated, high-potential hooks and topics |
knowledge-base/patterns/ |
MD / List | Reusable copywriting structures and viral conversion layouts |
knowledge-base/actions/ |
Log / MD | Historical logs of actions, retries, and browser execution states |
knowledge-base/reviews/ |
MD | Post-publishing analysis, engagement statistics, and response strategies |
Xiaohongshu Operations (xiaohongshu-ops) Advanced Features
- Viral Copy Engine: Analyze third-party Xiaohongshu URLs to map information hierarchy, title phrasing, and pacing rules directly into a new template draft.
- Human-in-the-Loop Safeguards: Implements a strict stop-before-publish gate, automatically taking snapshots and forwarding approval requests through webhook channels like Feishu or Lark.
- Dynamic Vertical Case Modules: Seamlessly mount industry-specific guidelines (such as entertainment, lifestyle, or fitness) on top of the generic operations core.
- Auto-Recovery Fallbacks: Automatically retries failed page actions once using synonymous navigation paths, keeping workflows unblocked without causing infinite loops.
SKILL.md
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