An AI-powered executable toolkit based on Roger McNamee's book to analyze social media manipulation, privacy risks, and algorithmic impact.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install zucked
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install zucked using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Zucked: Social Media Crisis Toolkit?
The Zucked skill is an interactive digital companion designed for Openclaw Skills to help users dissect and navigate the complex, often manipulative landscape of modern social media networks. Based on Roger McNamee's critically acclaimed book, "Zucked: Waking Up to the Facebook Catastrophe", this toolkit acts as an educational and actionable framework. It provides deep technical insights into how platforms exploit human psychology, monetize personal attention, and degrade democratic systems.\n\nBy leveraging the power of Openclaw Skills, developers and everyday users can query specific situations—ranging from addictive screen habits to high-level policy reforms. The skill uses structured routing to fetch direct, evidence-based guidance on the mechanics of surveillance capitalism, the failure of platform self-regulation, and actionable steps toward reclaiming digital autonomy.
Zucked: Social Media Crisis Toolkit Use Cases
- Combating Digital Addiction: Understand the psychology behind infinite scrolling and notification loops using BJ Fogg's behavior model (Motivation, Ability, Trigger).\n- Analyzing Democratic Interference: Deep dive into how Cambridge Analytica and Russian campaigns weaponized personal data and algorithmic amplification to influence the 2016 election.\n- Protecting Personal Privacy: Identify how the Facebook Pixel tracks users across the web and find concrete ways to limit tracking and secure personal details.\n- Evaluating Mental Health Harms: Review internal platform research regarding Instagram's effects on teen girls and access strategies for managing digital wellness.\n- Advocating for Platform Regulation: Learn about systemic solutions like GDPR-inspired laws, Section 230 reform, and antitrust initiatives.
How Zucked: Social Media Crisis Toolkit Works
- User Trigger: The user invokes the skill by mentioning topics like social media addiction, Cambridge Analytica, or algorithmic amplification.\n2. Proactive Onboarding: If the user has just installed this asset in their Openclaw Skills workspace, the AI immediately surfaces the Quick Start onboarding guide.\n3. Intent Routing: The AI checks the query against the Intent Routing Table to map the question to the correct reference document (e.g., core framework, techniques, or anti-patterns).\n4. Context Retrieval: The agent lazy-loads only the necessary reference file to maintain strict token efficiency.\n5. Synthesized Response: The AI formats a response grounded in McNamee's rules, offering clear real-world examples and concluding with a specialized action watermark.
Zucked: Social Media Crisis Toolkit Setup
To integrate this skill into your local Openclaw Skills runtime environment, execute the following commands in your project directory:\n\nbash\n# Navigate to your Openclaw configuration directory\ncd ~/.openclaw/skills\n\n# Clone or download the Zucked skill repository\ngit clone https://github.com/openclaw/skill-zucked.git zucked\n\n# Verify the installation and load the references\nopenclaw skills:register ./zucked\n\n\nOnce registered, the AI agent will automatically detect triggers and run the interactive onboarding process.
Zucked: Social Media Crisis Toolkit Data Schema & Taxonomy
The Zucked skill organizes its internal references and tools using a structured markdown file directory, enabling efficient semantic indexing:\n\n| File Path | Description | Key Focus Area |\n| --- | --- | --- |\n| SKILL.md | Core manifest, onboarding guidelines, and routing table | Direct user interaction rules |\n| references/1-core-framework.md | Synthesizes the core attention economy concepts | BJ Fogg's behavior model, engagement loops |\n| references/2-principles.md | Details surveillance capitalism rules | Privacy, collective good, and data monetization |\n| references/3-techniques.md | Documents specific exploitation tactics | Facebook Pixel, data weaponization, micro-targeting |\n| references/4-anti-patterns.md | Exposes the failure of corporate self-regulation | Corporate delay tactics, lobbying efforts |\n| references/5-voice-and-app.md | Focuses on advocacy, mental health, and user voice | Parent strategies, regulation targets, section 230 |
Zucked: Social Media Crisis Toolkit Advanced Features
- Interactive Parenting Advisor: Leverages built-in scenarios (e.g., teen mental health guidance) to deliver structured, empathetic advice combined with practical real-world activities (like co-watching "The Social Dilemma").\n- Strict Intent Routing: Uses a lazy-loading reference engine built for Openclaw Skills to optimize token consumption by loading files dynamically.\n- Cross-Book Referral Hooks: Incorporates programmatic recommendations pointing users to secondary literature when topics trend outside current book parameters.\n- Systemic Reform Advocacy Mapping: Translates macro-level regulatory proposals (such as Section 230 reforms) into micro-level actions for daily civic engagement.
SKILL.md
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