Roger
What is Roger?
Roger is an AI agent for paid ads on Google and Meta. It connects directly to your advertising accounts to audit campaigns for wasted spend, draft negative keywords and bid changes, and generate ad creative including images, videos, and user-generated-content (UGC) style videos. Roger operates on a read-only basis by default, is EU-based, and is GDPR-aligned, only applying optimized changes to campaigns after explicit user approval.
How to use Roger?
To use Roger, connect your Google Ads or Meta Ads accounts via standard OAuth. Next, configure your guardrails by telling Roger which actions require approval and which can run autonomously. You can then chat with Roger to ask questions about performance, request automated routines, or generate new ad creative, reviewing and approving any changes before they go live.
Roger's Core Features
24/7 campaign monitoring and anomaly detection
Automated audits to catch wasted spend and draft negative keywords
On-demand AI ad creative generation (images, videos, UGC style)
Chat-based campaign management and natural language optimization suggestions
Automated weekly and monthly performance reports
Roger's Use Cases
Auditing Google PMax campaigns to identify and block low-converting generic search queries as negative keywords.
Generating and iteratively improving Meta ad creatives with an integrated 'Art Director' review scoring system.
Creating white-label monthly performance reports highlighting device-specific clicks and month-over-month changes for clients.
FAQ from Roger
Will Roger make changes to my ad accounts without asking?
What is a credit and how are they used?
Is my ad campaign data safe with Roger?
Roger Reviews (0)
Roger Pricing
Free
$0/mo
1 business, full access to every feature and connector, includes 500 credits to start (credits do not expire).
Solo
$69/mo
For one advertiser running their own business. Includes 1 business connection, 2,500 credits/month, autonomous routines & reports, and the Roger Chrome extension.
Studio
$99/mo
For small teams managing a handful of businesses. Includes up to 3 businesses, 6,000 credits/month, white-label reports, consolidated dashboard, and everything in Solo.
Team
$179/mo
For growing teams. Includes up to 5 businesses, 10,000 credits/month, priority support, and everything in Studio.
Agency
From $299/mo
For agencies managing businesses at scale. Tiers available for up to 10, 25, or 50 businesses with 18,000 credits/month bundled per tier, and a migration concierge.
Analytic of Roger
Roger Website Traffic Analysis
Geography
Top 5 Regions
Roger Launch embeds
Use website badges to drive support from your community for your Toolify Launch. They're easy to embed on your homepage or footer.
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