Emelia Reply Notification to Mattermost - n8n Workflow

Sales Development Representatives (SDRs) who need instant alerts for interested leads.
Marketing Operations professionals managing outreach campaigns in Emelia.
Teams utilizing n8n to integrate their CRM and internal communication tools.
Users looking for practical n8n templates for instant communication automation.

Effective sales outreach requires timely follow-up. This robust n8n workflow ensures that your sales or account management team never misses a hot lead who replied to an Emelia campaign. Instead of constantly checking the Emelia dashboard, this automation delivers instant notifications directly to a centralized Mattermost channel.

This simple yet powerful setup starts with an n8n trigger linked to your Emelia account, listening specifically for replies. Once detected, the n8n node dynamically extracts the contact's name and company, formatting a clean, actionable alert for your team. Leveraging the power of n8n templates means you can deploy this essential sales efficiency tool quickly, significantly reducing response time and improving conversion rates. This specific n8n workflow is a core example of connecting sales intelligence with internal collaboration.

This automation operates in two streamlined steps:

1. Trigger on Reply: The process begins with the Emelia Trigger n8n trigger. This node is configured to listen via a webhook for a very specific event: 'replied'. It targets a specific campaign ID, ensuring the n8n workflow only activates for relevant responses.

1. Send Mattermost Alert: Once the Emelia Trigger receives a reply notification, the payload data is immediately passed to the Mattermost n8n node. This node uses dynamic expressions to pull key details, specifically the contact's firstName and company.

1. Notification Delivery: The Mattermost n8n node then constructs and sends a message to the specified Mattermost channel, alerting the team that "[First Name] from [Company] has replied back to your campaign."

To deploy this n8n workflow, follow these steps:

1. Import the JSON: Copy the provided n8n workflow JSON data and paste it into your n8n instance's workflow editor (File > Import from JSON).


2. Set up Emelia Credentials: You must configure your Emelia API Credentials within the Credentials tab of n8n. Apply these credentials to the 'Emelia Trigger' n8n node.


3. Set up Mattermost Credentials: Configure your Mattermost API Credentials in n8n and apply them to the 'Mattermost' n8n node.


4. Configure Emelia Trigger: In the 'Emelia Trigger' n8n node, ensure the campaignId matches the specific Emelia campaign you wish to monitor.


5. Configure Mattermost Node: Update the channelId parameter in the 'Mattermost' n8n node to point to the correct Mattermost channel where alerts should be posted.


6. Activate: Once configured, set the workflow to 'Active' to enable the n8n trigger to start monitoring for incoming replies.

Emelia Trigger (n8n trigger):
Function: Serves as the starting point of the n8n workflow, activating only when a contact replies to a specified sales campaign in Emelia.
Key Configuration: events: ["replied"] and a specific campaignId are defined to narrow down the trigger scope.
Mattermost (n8n node):
Function: Handles the final communication action, sending a formatted notification message to the designated team channel.
Key Configuration: The message uses dynamic expressions: ={{$json["contact"]["firstName"]}} from {{$json["contact"]["company"]}} has replied back to your campaign. This pulls lead data directly from the n8n trigger payload.