A multi-channel ABM automation pipeline that transforms LinkedIn URLs into coordinated email, social, and physical handwritten letter campaigns.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install abm-outbound
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install abm-outbound using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is ABM Outbound?
ABM Outbound is a professional-grade automation workflow designed to break through crowded inboxes by combining digital and physical outreach. Built to leverage the flexibility of Openclaw Skills, this tool orchestrates a sophisticated pipeline that starts with raw LinkedIn profile URLs and ends with high-touch, personalized communication. It solves the fragmentation problem in sales prospecting by connecting data scraping, contact enrichment, and multi-channel delivery into a single, cohesive logical flow.
By integrating industry-leading APIs like Apify, Apollo, and Scribeless, this skill enables sales teams to execute Account-Based Marketing at scale. It doesn't just find emails; it verifies physical locations and automates the delivery of handwritten notes, ensuring your brand stands out through a truly omni-channel approach. Using Openclaw Skills for your outbound strategy allows for higher deliverability and more meaningful engagement with key decision-makers.
ABM Outbound Use Cases
- High-value target prospecting where physical handwritten letters provide a competitive edge over digital-only competitors.
- Automating the transition from LinkedIn Sales Navigator lead lists to fully enriched CRM entries with verified emails and home addresses.
- Orchestrating 'surround sound' marketing campaigns where a prospect receives a LinkedIn touch, an email, and a physical letter in a coordinated 14-day sequence.
- Scaling personalized outreach for enterprise sales teams without increasing manual data entry overhead.
How ABM Outbound Works
- The process begins by inputting a list of LinkedIn URLs, which are then processed via an Apify scraper to extract core profile metadata.
- Lead data is passed to the Apollo API for bulk enrichment, retrieving verified work emails and direct-dial phone numbers.
- A Skip Trace operation is performed via Apify to identify the prospect's physical mailing address based on their name and location.
- The system validates the location data to ensure mailing accuracy before pushing contact details to Scribeless for physical mail production.
- Digital outreach is triggered through Apollo or Instantly.ai sequences, timed specifically to land alongside the physical mail delivery.
ABM Outbound Setup
To deploy this automation, you must configure your environment with the necessary API credentials. Ensure you have active accounts for Apify, Apollo, and Scribeless.
export APIFY_API_KEY="your_key"
export APOLLO_API_KEY="your_key"
export SCRIBELESS_API_KEY="your_key"
Once keys are set, define your campaign templates within your respective outreach tools to allow the Openclaw Skills pipeline to populate them with dynamic prospect data.
ABM Outbound Data Schema & Taxonomy
The skill produces a structured dataset that bridges the gap between social profiles and physical addresses. The output is typically organized as follows:
| Field | Description |
|---|---|
first_name |
Extracted from LinkedIn profile |
email |
Verified work email from Apollo enrichment |
phone |
Direct line or mobile number |
address1 |
Validated street address for Scribeless delivery |
mailable |
Status flag based on Skip Trace and LinkedIn location matching |
linkedin_url |
Source profile for social engagement touches |
ABM Outbound Advanced Features
- Coordinated Timing Logic: Ensures that 'Did you get my note?' emails are sent exactly when the Scribeless letter is scheduled to arrive.
- Cross-Platform Verification: Automatically compares Skip Trace results with LinkedIn location data to prevent sending mail to outdated addresses.
- Multi-Tool Email Integration: Native support for pushing leads directly into Apollo Sequences or Instantly.ai campaigns via API.
- Automated LinkedIn Engagement: Sets the stage for social selling by scheduling profile views and connection requests as part of the broader Openclaw Skills workflow.
SKILL.md
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