Integrate ActiveCampaign CRM functionality into your AI agent workflows for seamless lead management and automated sales pipelines.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install activecampaign
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install activecampaign using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is ActiveCampaign Skill?
The ActiveCampaign skill is a specialized integration designed to empower developers using Openclaw Skills with robust CRM and marketing automation capabilities. It provides a direct interface to manage contacts, track the sales pipeline through deal stages, and segment audiences using tags. By utilizing this skill, you can bridge the gap between AI-driven interactions and your central sales database, ensuring every lead is captured and nurtured effectively.
This tool is built for high-performance sales environments where managing demo attendees, prospects, and customers requires precision. It allows for the synchronization of complex data structures, including custom fields for billing, shipping, and subscription statuses, making it an essential component of the Openclaw Skills ecosystem for anyone focused on growth and conversion optimization.
ActiveCampaign Skill Use Cases
- Syncing demo attendees and prospects into specific mailing lists.
- Tracking sales pipeline progress by programmatically creating and updating deals.
- Segmenting leads with tags like demo-requested or nurture based on AI agent interactions.
- Triggering automated email sequences for immediate follow-up after lead generation.
- Mapping granular customer data such as order history and shipping details to CRM profiles.
How ActiveCampaign Skill Works
- The skill authenticates with the ActiveCampaign API using your unique account URL and API key.
- It provides a CLI-based wrapper that translates simple commands into complex REST API requests.
- A configuration-driven system allows for custom field mapping to ensure data consistency across platforms.
- AI agents invoke specific subcommands to list, create, or update contacts and deals in real-time.
- Built-in rate limiting ensures that all requests to the ActiveCampaign servers stay within the allowed 5 requests per second threshold.
ActiveCampaign Skill Setup
1. Credentials
You can configure the skill using a directory-based config or environment variables. This is a vital step for enabling Openclaw Skills to communicate with your CRM.
# Create config directory
mkdir -p ~/.config/activecampaign
# Add credentials
echo "https://youraccount.api-us1.com" > ~/.config/activecampaign/url
echo "your-api-key" > ~/.config/activecampaign/api_key
# Or use environment variables
export ACTIVECAMPAIGN_URL="https://youraccount.api-us1.com"
export ACTIVECAMPAIGN_API_KEY="your-api-key"
2. Custom Fields (Optional)
To map specific business data, initialize the field configuration:
# Initialize config from sample
activecampaign config init
# Edit field IDs to match your ActiveCampaign dashboard
nano ~/.config/activecampaign/fields.json
ActiveCampaign Skill Data Schema & Taxonomy
The skill manages data across several core CRM entities and supports an extensive range of custom fields for specialized tracking.
| Category | Key Data Points |
|---|---|
| Contacts | ID, Email, First/Last Name, Tags, List Membership |
| Deals | ID, Title, Pipeline Stage, Value, Currency |
| Orders | ID, Date, Total, Status, Discount, Payment Method |
| Shipping | Name, Address, City, State, Postal Code, Country |
| Subscription | Plan, Status, Amount, Interval, Trial End Dates |
| Automations | Automation ID, Contact Association Status |
ActiveCampaign Skill Advanced Features
- Automatic rate limiting handling to prevent API throttling during high-volume operations.
- Comprehensive custom field mapping system for order, shipping, billing, and subscription data.
- Advanced search and filtering capabilities for finding specific contact segments.
- Seamless integration with other Openclaw Skills for multi-channel sales orchestration.
- CLI tools for managing automation triggers and list subscriptions programmatically.
SKILL.md
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