A comprehensive framework for architecting and optimizing Amazon Sponsored Ads based on margin-driven logic and tiered campaign structures.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install amazon-ppc
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install amazon-ppc using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Amazon PPC?
The Amazon PPC skill is a strategic blueprint designed for sellers to automate and refine their advertising presence on the world's largest marketplace. By utilizing Openclaw Skills, users can transform disorganized advertising accounts into high-efficiency engines that prioritize profitability over raw volume. This tool handles the complex math of calculating Max CPC based on gross margins and implements a rigorous campaign hierarchy that separates discovery from performance.
Built for both new product launches and account turnarounds, this skill ensures that every bid is rooted in unit economics. It provides a systematic way to manage match types, placement multipliers, and negative keyword waterfalls, allowing developers and brand owners to scale their paid visibility without the risk of budget hemorrhaging.
Amazon PPC Use Cases
- Establishing a profitable launch structure for new Private Label ASINs using tiered research funnels.
- Auditing and restructuring legacy Amazon accounts to reduce ACoS and eliminate keyword cannibalization.
- Automating the negative keyword harvest process to prevent spend on irrelevant search terms.
- Optimizing bid strategies by aligning them with real-time conversion rates and margin ceilings.
How Amazon PPC Works
- Define financial baselines by calculating the maximum allowable ACoS and target CPC from product margin data.
- Construct a four-tier campaign architecture that separates Auto/Broad discovery from Phrase/Exact performance.
- Implement a match type distribution strategy that uses negative keyword isolation to prevent internal competition.
- Initialize a negative keyword waterfall to prune irrelevant traffic immediately upon launch.
- Calibrate placement multipliers to favor high-converting top-of-search positions.
- Execute a 30-day optimization cycle that graduates winning search terms into dedicated performance campaigns.
Amazon PPC Setup
To integrate this capability into your workflow, configure your product economics and run the setup command. Ensure your environment is ready to handle Openclaw Skills requirements:
# Initialize the Amazon PPC campaign structure
openclaw-cli skill init amazon-ppc --params product множество_data.json
# Run the 30-day optimization logic
openclaw-cli skill run amazon-ppc --mode optimize
Amazon PPC Data Schema & Taxonomy
The skill manages PPC logic through a structured taxonomy to maintain account health. Data is categorized as follows:
| Category | Metadata Fields | Implementation |
|---|---|---|
| Campaign Tiers | Type, Match, Daily Budget | Structured via naming conventions (e.g., SP_Perf_Exact). |
| Bid Logic | ASP, Margin, Estimated CVR | Calculated variables used to set CPC ceilings. |
| Keywords | Seed, Negative, Graduated | Managed via search term graduation logs. |
| Optimization | ACoS Targets, Placement Multipliers | Rules-based adjustments applied during the 30-day cycle. |
Amazon PPC Advanced Features
- Intelligent search term graduation that moves keywords with 5+ orders to exact match automatically.
- Branded vs. Non-Branded segmentation to prevent ACoS distortion and protect brand equity.
- Dynamic placement multiplier adjustments based on historical performance at top-of-search.
- Automated budget rebalancing that shifts capital from low-performing discovery to high-performing exact campaigns.
SKILL.md
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