A strategic framework for designing margin-positive loyalty programs that increase customer lifetime value through points, tiers, and referral mechanics.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install loyalty-designer
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install loyalty-designer using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Loyalty Designer?
Loyalty Designer is a comprehensive Openclaw Skills tool developed to transform customer loyalty programs from expensive discount machines into sustainable margin investments. It provides a structured methodology for building program architectures from scratch, ensuring that points structures, tier thresholds, and reward catalogs are financially calibrated to a business's specific contribution margin and purchase frequency.
By leveraging data-driven decision-making, this skill helps developers and marketers avoid the common pitfalls of arbitrary reward systems. Whether your business model relies on high-frequency consumable purchases or low-frequency luxury items, Loyalty Designer guides you through the financial modeling, breakage estimation, and engagement planning necessary to build an integrated retention system that actually moves the needle on LTV.
Loyalty Designer Use Cases
- Reducing high one-time buyer rates by creating structured incentives for repeat purchases.
- Replacing unsustainable store-wide discount codes with tiered loyalty structures that protect profit margins.
- Differentiating treatment between high-LTV and low-LTV customers to reward top-tier spenders effectively.
- Launching dual-sided referral programs with realistic incentive calculations and fraud protection.
- Designing professional-grade loyalty architectures for ecommerce brands that match their specific brand positioning.
How Loyalty Designer Works
- Business Model Alignment: Match the program structure (points, tiers, or referrals) to the specific AOV and purchase frequency of the business.
- Financial Modeling: Calculate the Max Program Cost % based on gross margin and target contribution margin to ensure profitability.
- Points Architecture: Design earn/burn rates while accounting for breakage—the percentage of points earned but never redeemed.
- Tier Stratification: Establish spend thresholds using customer purchase data percentiles and define non-discounted service perks.
- Referral Engineering: Build dual-sided referral mechanics where rewards are capped by the avoided Customer Acquisition Cost (CAC).
- Catalog & Communication: Develop a reward catalog and an automated engagement calendar for milestones and expiry warnings.
Loyalty Designer Setup
To utilize this skill within your Openclaw environment, ensure you have the necessary reference templates available in your project directory.
# Initialize the loyalty design workspace
mkdir -p loyalty-strategy/references
# Ensure the following reference files are accessible to the agent:
# - references/output-template.md
# - references/program-economics-guide.md
# - references/tier-design-benchmarks.md
Loyalty Designer Data Schema & Taxonomy
The skill organizes loyalty program data into a structured format that covers financial, operational, and communication requirements:
| Data Component | Description | Format |
|---|---|---|
| Financial Model | Break-even analysis, earn rates, and breakage estimates. | Markdown Table |
| Tier Logic | Spend thresholds (Bronze, Silver, Gold) and associated perks. | Markdown Table |
| Referral Specs | Dual-sided reward values and fraud prevention rules. | List/Logic |
| Engagement Flow | Triggered email schedule (Milestones, Expiry, Upgrades). | Calendar/List |
| Reward Catalog | Margin impact vs. perceived value for each reward type. | Markdown Table |
Loyalty Designer Advanced Features
- Multi-type Integration: Simultaneously manage points foundations with overlapping tier status and referral accelerators.
- Breakage Modeling: Advanced financial logic that adjusts earn rates based on industry-standard 25-35% breakage assumptions.
- Percentile-Based Tiering: Automatically calculates tier thresholds based on 40th, 75th, and 90th spend percentiles of active customers.
- Dual-Sided Referral Fraud Protection: Logic for unique referral codes, 30-day attribution windows, and address-based restriction triggers.
- Brand Voice Customization: Frameworks to adapt program nomenclature (e.g., 'Membership' vs 'Points') to suit premium brand positioning.
SKILL.md
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