An automated B2B lead generation assistant that identifies competitors, mines potential customers, and generates personalized outreach materials.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install b2b-lead-engine
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install b2b-lead-engine using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is B2B Lead Engine?
The B2B Lead Engine is a comprehensive Openclaw Skills solution designed for high-performance sales and business development teams. It automates the entire lead discovery lifecycle—from initial product analysis to personalized delivery of business development (BD) materials. By monitoring competitor dynamics and mining professional connections on platforms like LinkedIn, it transforms vague market intent into actionable, high-priority sales leads.
This skill excels at finding 'verified' potential customers who are already educated about similar solutions. It leverages advanced personality analysis to tailor outreach messaging, ensuring higher response rates. Whether you are looking to analyze competitors or find new customers by simply saying 'I want to sell XXX,' this engine provides the structured data and intelligence needed to scale B2B growth.
B2B Lead Engine Use Cases
- Identifying and monitoring 5-10 major competitors and their market movements.
- Extracting high-value leads from competitor sales connections on LinkedIn.
- Automated lead scoring based on demand urgency, company size, and decision-maker reachability.
- Generating personalized LinkedIn connection requests and cold emails based on prospect personality profiles.
- Real-time tracking of industry events, funding news, and partnership announcements.
How B2B Lead Engine Works
- Configuration Generation: Analyzes the user's product description to identify core features, target personas, and initial search keywords.
- Information Collection: Executes parallel tasks for competitor dynamic monitoring and LinkedIn connection mining.
- Opportunity Identification: Merges leads from all channels, removes duplicates (and exclusions), and applies a multi-dimensional scoring system.
- Information Enrichment: Completes company profiles (size, funding, business) and identifies specific decision-makers with contact info.
- Material Generation: Produces custom LinkedIn scripts and emails mapped to the prospect's communication style (formal vs. casual).
- Delivery: Outputs a comprehensive daily report with prioritized leads and ready-to-use outreach content.
B2B Lead Engine Setup
To enable the B2B Lead Engine, ensure your Openclaw environment is configured with necessary API access for web searching and professional networking sites. Use the following structure for initial configuration:
# Initialize the business configuration
cat <<EOF > business_config.yaml
business_config:
product_name: "Your Product Name"
value_proposition: "Your one-sentence value prop"
target_persona:
- "CTO"
- "Head of AI"
EOF
Simply trigger the skill by asking: help me find customers for my [Product Name].
B2B Lead Engine Data Schema & Taxonomy
The skill organizes data using a structured taxonomy to ensure scannability and ease of integration into CRMs.
| Data Object | Description | Key Fields |
|---|---|---|
| Lead Score | Multi-dimensional priority rating | Urgency, Scale, Reachability, Match |
| Prospect Profile | Detailed persona and company data | LinkedIn URL, Email, Personality Type |
| Competitor Map | Real-time monitoring of rivals | Dynamic Type (Funding/Launch), Source URL |
| BD Materials | Custom outreach scripts | Script Type (LinkedIn/Email), Tone Map |
B2B Lead Engine Advanced Features
- Personality Analysis: Scans LinkedIn activity to determine if a prospect prefers emojis and brevity or formal, data-driven communication.
- Connection Mining Strategy: Automatically targets Sales Directors and Account Executives at competitor firms to uncover pre-educated leads.
- Source Weighting: Automatically adds bonus points to lead scores if the prospect is a current user of a competitor or from a recently funded company.
- Dynamic Event Scanning: Monitors platforms like Eventbrite and Luma to identify high-intent attendees at industry summits.
SKILL.md
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