A systematic framework for AI agents to track competitors, analyze market moves, and generate actionable sales battlecards and positioning strategies.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install c-suite-competitive-intel
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install c-suite-competitive-intel using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Competitive Intelligence?
The Competitive Intelligence skill transforms your AI agent into a strategic analyst capable of monitoring market shifts and competitor trajectories. By leveraging this addition to your library of Openclaw Skills, you can move beyond simple observation to data-driven decision-making. It provides a structured approach to identifying threats, analyzing feature gaps, and maintaining a competitive edge across product, sales, and marketing departments.
This skill is designed to feed critical intelligence directly to the C-suite, providing the CMO with positioning insights, the CRO with sales battlecards, and the CPO with roadmap data. It ensures that your organization remains proactive rather than reactive in a fast-paced market environment.
Competitive Intelligence Use Cases
- Building comprehensive sales battlecards to help Account Executives win competitive deals.
- Conducting feature gap analysis to inform product roadmap prioritization and CPO decisions.
- Mapping the competitive landscape using 2x2 threat matrices and positioning maps.
- Analyzing win/loss data to identify fundamental positioning or product issues.
- Monitoring competitor hiring signals, funding rounds, and pricing shifts in real-time.
How Competitive Intelligence Works
- The AI agent identifies direct, indirect, and future competitors based on ICP and problem-solution fit.
- It tracks eight core dimensions including product moves, pricing changes, hiring signals, and customer losses.
- Intelligence is processed through analysis frameworks like SWOT per competitor and Feature Gap Analysis.
- Tactical outputs are generated in specific formats, such as sales battlecards or executive positioning briefs.
- The system maintains a strict intelligence cadence, alternating between monthly updates and event-triggered responses.
Competitive Intelligence Setup
To integrate this capability into your environment and start using Openclaw Skills for market research, follow these steps:
# Install the competitive intelligence skill via the CLI
openclaw install competitive-intel
# Map your competitive landscape (direct, indirect, future)
/ci:landscape
# Generate your first sales battlecard
/ci:battlecard [competitor_name]
Competitive Intelligence Data Schema & Taxonomy
The skill organizes intelligence into a tiered structure to ensure high-quality data retrieval:
| Component | Format | Description |
|---|---|---|
| Competitor Profiles | Markdown | Detailed tracking of 8 dimensions including pricing and product moves |
| Battlecards | Markdown Template | One-page sales enablement documents designed for pre-call prep |
| Analysis Frameworks | Tables/Matrices | SWOT analysis, 2x2 Threat Matrix, and Feature Gap Analysis tables |
| Win/Loss Analysis | Aggregated Reports | Monthly summaries of win/loss reasons and competitor win rates |
Competitive Intelligence Advanced Features
- Automated event-based triggers for funding rounds, pricing changes, or major feature launches.
- Multi-stakeholder reporting formats tailored for CEO, CMO, CRO, and CPO roles.
- Integrated Win/Loss interview framework to capture high-signal qualitative data from churned accounts.
- Strategic 2x2 Threat Matrix for quarterly landscape reviews and ICP threat assessment.
- Comprehensive OSINT source integration for tracking hiring signals and messaging shifts.
SKILL.md
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