An expert system for reducing voluntary and involuntary customer churn through optimized cancellation flows, dynamic save offers, proactive health scoring, and payment recovery strategies.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install churn-prevention
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install churn-prevention using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Churn Prevention?
The Churn Prevention skill is a specialized automation blueprint for SaaS developers and product marketers designed to protect monthly recurring revenue (MRR). By systematically addressing both voluntary churn (customers actively trying to cancel) and involuntary churn (payment process failures), this tool equips engineering teams with the exact playbooks, user experience patterns, and technical integrations needed to keep subscribers active.\n\nIncorporating this system into your development workflow via Openclaw Skills enables you to quickly stand up dynamic cancellation surveys, engineer smart retry logic for Stripe and Chargebee, and deploy responsive save offers that match the user's specific cancellation reason. Rather than allowing instant cancellations, you can save up to 30% of departing accounts by deploying targeted interventions right when they matter most.
Churn Prevention Use Cases
- Building custom, dynamic cancellation flows from scratch with exit surveys and conditional save offers.\n- Optimizing existing subscriber offboarding to minimize MRR leakage and collect actionable reason data.\n- Implementing automated dunning workflows and payment retries to resolve failed credit card transactions.\n- Generating proactive customer health scoring models to flag high-risk accounts before they initiate cancellation.\n- Configuring statistical cancel flow experiments and A/B testing frameworks using analytic platforms.
How Churn Prevention Works
- Gather Context: The skill inspects the product marketing context files to understand active subscriber counts, MRR, billing intervals, and current platforms.\n2. Identify Churn Vector: It classifies the risk as either voluntary (active intent to leave) or involuntary (failed card authorization) to route actions correctly.\n3. Build the Offboarding Flow: Configures a structured sequence: Trigger -> Exit Survey -> Dynamic Save Offer (discount, pause, downgrade, features) -> Confirmation -> Post-Cancel Reactivation.\n4. Apply Recovery Logic: Initiates smart payment retries and dunning email schedules mapped to soft versus hard card declines.\n5. Set Up Analytics & Tracking: Wire up key retention metrics like save rate, dunning recovery, and subscription health score models to monitor long-term LTV impact.
Churn Prevention Setup
Prerequisites\nEnsure you have initialized your project workspace. This skill operates best when integrated with your existing billing provider configurations.\n\nbash\n# Install the Openclaw CLI if you haven't already\nnpm install -g @openclaw/cli\n\n# Add the churn-prevention skill to your workspace\nopenclaw install churn-prevention\n\n# Configure billing environmental variables (e.g., Stripe)\nexport STRIPE_API_KEY=\"sk_live_...\"\n\n\n### Product Marketing Context\nBefore executing the skill, create or update .agents/product-marketing-context.md with your subscription metrics to customize the generated strategies:\n\nmarkdown\n# Product Marketing Context\n- Monthly Churn Rate: 4.5%\n- Active Subscribers: 1200\n- Billing Provider: Stripe\n- Primary Plan Interval: Monthly & Annual\n\n\nRun the skill initialization via Openclaw Skills to configure your first cancel flow structure.
Churn Prevention Data Schema & Taxonomy
The skill structures its configurations, playbooks, and assets under local directory mappings:\n\n| Directory/File Path | Purpose | Format |\n| :--- | :--- | :--- |\n| references/cancel-flow-patterns.md | Contains UI patterns, layouts, and reason-to-offer mappings. | Markdown |\n| references/dunning-playbook.md | Outlines platform-specific dunning setups, retry intervals, and email copy. | Markdown |\n| .agents/product-marketing-context.md | Central configuration metadata for MRR, churn rates, and billing stacks. | Markdown |\n\n### Churn Signal Metadata Schema\nThe skill analyzes account health by weighting the following diagnostic signals:\n\n- Login Drops: Reductions of 50%+ in active sessions over a 14-day window.\n- Billing Views: Repeated visits to the billing management page.\n- Data Export: Triggers an automatic critical alert when backup or data export APIs are called.
Churn Prevention Advanced Features
- Dynamic Reason-to-Offer Mapping: Automatically presents highly personalized save options (discounts, pauses, or downgrades) aligned directly with the user's survey responses.\n- Smart Retry Optimization: Differentiates between soft and hard payment declines to execute programmatic retries matching past billing success records.\n- Customer Health Scoring Engine: Computes real-time risk scores using customizable weighted signals across user engagement, feature utilization, and support history.\n- A/B Testing Framework Integration: Couples with Openclaw Skills and PostHog to run server-side experiments comparing copy variations, pause limits, and discount thresholds.\n- Secure Payment Updates: Generates bypass-login payment update links to minimize friction during active dunning recovery sequences.
SKILL.md
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