A diagnostic and retrospective planning skill that audits existing social media content to generate a keep, kill, or refresh triage roadmap.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install content-audit
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install content-audit using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Content Audit?
The content-audit skill is a retrospective reality-check for your social media channels, designed to analyze past performance and optimize future execution. By identifying high-signal engagement over vanity metrics, this skill maps content pillars, detects voice drift, and highlights structural profile weaknesses. Integrating content-audit with Openclaw Skills allows teams to bridge historical data with forward-looking strategy.
Unlike traditional analytics, this tool does not simply log metrics; it diagnoses the execution of your plan. By reviewing approximately 90 days of native data, it provides concrete recommendations for content recycling, pillar adjustments, and profile optimization without executing destructive automated actions.
Content Audit Use Cases
- When an organization needs a retrospective reality-check on why a high-frequency social posting schedule is not moving key performance indicators.
- When onboarding or auditing an existing social account to triage its performance before initiating strategic planning.
- When detecting potential voice drift, profile gaps, or misaligned content pillars across various social channels.
- When building a quantitative roadmap to identify high-performing content candidates for recycling and refreshing.
How Content Audit Works
- Assemble the Inventory: The skill collects approximately 90 days of content output structured by platform, format, and pillar, combined with native platform metrics.
- Uncover the Signal: It analyzes high-value metrics like saves, shares, and goal-mapped conversions rather than simple vanity likes.
- Diagnose Fundamentals: It evaluates pillar coverage to find gaps, flags voice drift in both directions, and checks profile optimization fundamentals.
- Iterate Triage: It develops a keep, kill, or refresh matrix, ensuring that any deletions are flagged for human review and evergreen content is prioritized for updates.
- Turn into Roadmap: It compiles findings into an actionable plan split into quick wins and long-term milestones, avoiding static spreadsheet archives.
Content Audit Setup
To install and configure the content-audit capability within your environment, execute the following commands:
# Install the skill package into your local environment
openclaw skill install content-audit
# Verify the installation and dependencies
openclaw skill list --verbose
Dependency Requirements
Ensure the following prerequisite skills are configured in your workspace before running an audit:
brand-profileandvoice-builderfor brand standards alignmentcontent-pillarsandsocial-strategyfor execution benchmarkinganalytics-and-reportingto fetch native analytics data
Content Audit Data Schema & Taxonomy
The content-audit skill processes inputs and generates structured outputs based on the following metadata schema:
Required Inputs
| Source Skill | Primary Data Used |
|---|---|
brand-profile |
Voice and brand standards to check alignment |
content-pillars |
Intended topical themes and coverage boundaries |
analytics-and-reporting |
90-day native performance metrics (shares, saves, replies) |
Generated Outputs
| Artifact | Type | Description |
|---|---|---|
content-triage-map |
Data Matrix | Categorizes posts into Keep, Kill, or Refresh classes |
drift-analysis |
Report | Detailed diagnostics on voice drift and pillar coverage gaps |
actionable-roadmap |
Roadmap | Short-term quick wins versus long-term strategic adjustments |
Content Audit Advanced Features
- Dual-Directional Voice Drift Analysis: Highlights not only where content has drifted away from the brand voice but also where top-performing anomalies indicate the voice should naturally evolve.
- Signal-Over-Vanity Filtering: Employs diagnostic filters that prioritize saves, shares, and replies, preventing high-value evergreen content with low initial likes from being erroneously categorized for deletion.
- Thin-Data Fallback Mode: Gracefully degrades to a structural-only audit (focusing on profile optimization, baseline cadence, and pillars) when robust performance metrics are unavailable.
- Human-in-the-Loop Safeguards: Implements a strict recommendation-only model that flags low-performing items for human-approved triage rather than executing auto-deletion routines.
- Cross-Skill Hand-Off Automations: Connects directly with downstream Openclaw Skills, enabling automatic routing of high-performing assets to
content-recyclingand structural adjustments toprofile-optimization.
SKILL.md
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