A structured framework to establish high-level social media goals, channel selections, and operational plans, ensuring brands focus only on where they can win.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install social-strategy
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install social-strategy using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Social Strategy AI Skill?
The social-strategy skill is designed to help AI agents establish a concrete, high-level marketing roadmap. Rather than listing generic platitudes, this skill guides the AI to make deliberate trade-offs, identify which platforms to prioritize, and clarify what to ignore. It prevents brands from spreading their resources too thin across too many platforms and instead directs effort toward high-impact channels.
By pulling in foundational data such as brand profiles and audience research, this skill anchors social media execution to actual business objectives. It integrates seamlessly with other Openclaw Skills to establish a continuous pipeline from initial strategy down to scheduled, platform-specific content.
Social Strategy AI Skill Use Cases
- Launching a new social media presence from scratch with defined constraints.
- Resetting a scattered, low-performing multi-channel digital marketing plan.
- Determining which social media platforms to join and which existing ones to deprecate.
- Establishing a foundational operating model before generating content calendars or themes.
How Social Strategy AI Skill Works
- Load Foundations: The skill loads existing brand-profile, audience-research, and content-pillars documents to align the strategy with the business identity.
- Define the Objective: Identifies a single primary business goal (e.g., awareness, leads, sales) rather than vanity metrics, optionally preparing handoff to the goals-and-kpis skill.
- Select Channels: Scores potential platforms based on audience presence, format fit, goal fit, and capacity, intentionally selecting 1 to 3 focus areas and documenting dropped channels.
- Formulate the Wedge: Establishes a unique, differentiated point of view or format angle to stand out from competitors.
- Design the Operating Model: Sets sustainable posting cadences, content engines, operational phases, and resource allocations.
- Generate Artifact: Compiles and outputs the final social-strategy.md file for downstream consumption.
Social Strategy AI Skill Setup
To use the social-strategy skill in your workspace, ensure you have the core agent framework installed. Register this skill inside your workflow configuration or run it via your terminal:
# Initialize the marketing environment workspace
openclaw init
# Run the social-strategy skill to generate your strategic plan
openclaw run social-strategy
Make sure that supporting files like brand-profile.md and audience.md are present in your workspace root directory for the skill to read during initialization.
Social Strategy AI Skill Data Schema & Taxonomy
The skill operates on several files and produces a structured markdown artifact. Below is the file integration schema:
| File Name | Purpose | Type |
|---|---|---|
brand-profile.md |
Provides core brand positioning and tone (Input) | Required |
audience.md |
Supplies audience demographics and behavior (Input) | Required |
content-pillars.md |
Sets themes that must align with the strategy (Input/Output) | Optional |
social-strategy.md |
Holds the objective, chosen channels, strategic wedge, and operating model | Generated |
Output Schema (social-strategy.md)
- Objective & Primary Metric: The main business-aligned target and how progress will be measured.
- Channel Selection: Selected platforms with score justification, plus an explicit list of dropped platforms.
- Strategic Wedge: The brand's differentiated positioning and point-of-view on social.
- Operating Model & Phasing: Defined publishing cadences, workflow steps, and roll-out phases.
Social Strategy AI Skill Advanced Features
- Platform Fit Scoring Matrix: Systematically evaluates channels across audience, format, goal, and capacity dimensions to prevent emotional platform selection.
- Subtraction Strategy Alignment: Explicitly enforces the documentation of channels to drop, preventing resource dilution.
- Downstream Handoffs: Automatically aligns with goals-and-kpis, batch-content-plan, and cross-platform-repurposing skills to support a cohesive digital workflow within the Openclaw Skills ecosystem.
- Customizable Reference Frameworks: Plugs into local system reference files for tailored channel selection criteria and goals-and-measurement standards.
SKILL.md
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