A full-stack content creation pipeline that automates everything from competitor research to social media promotion.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install content-engine
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install content-engine using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Content Engine?
Content Engine is a comprehensive full-stack pipeline designed to transform a single keyword or topic into a published, SEO-optimized masterpiece. By integrating various Openclaw Skills, it eliminates the need to manually chain separate tools for web research, drafting, and CMS formatting. This skill ensures your content isn't just written, but strategically engineered to rank and convert.
Whether you are a solo creator or part of a marketing team, this tool provides a professional editorial workflow. It analyzes top-ranking competitors to find content gaps, adapts to your unique brand voice, and generates platform-specific social media kits to ensure your work reaches the right audience. Using this engine as part of your Openclaw Skills library turns hours of manual labor into a streamlined, one-step process.
Content Engine Use Cases
- Writing SEO-optimized blog posts from scratch using automated competitor research.
- Identifying content gaps and "People Also Ask" opportunities for a specific niche.
- Automating the generation of social media promotion kits for LinkedIn, X, and Reddit.
- Optimizing existing articles for better search engine rankings and readability.
- Planning monthly content calendars based on trending topics and keyword difficulty.
How Content Engine Works
- Phase 1: Research - Conducts deep web searches to analyze competitor structures and identify unique content gap opportunities.
- Phase 2: Draft - Checks stored brand voice guidelines and generates a structured Markdown draft with hooks and data points.
- Phase 3: Optimize - Performs an SEO audit, generating meta descriptions, title tags, and readability reports.
- Phase 4: Format & Publish - Prepares content with proper frontmatter for CMS platforms like WordPress, Ghost, or Hugo.
- Phase 5: Promote - Creates tailored social media posts and newsletter blurbs to drive traffic to the new content.
Content Engine Setup
To get started with the Content Engine, ensure you have the necessary environment configured. You can initialize the skill within your workspace to begin the automated pipeline. This is a core feature of the Openclaw Skills ecosystem for creators.
# Example of triggering the content engine research phase
openclaw run content-engine --topic "AI agent security"
You should also provide your sitemap or brand guidelines to the memory storage for better personalization.
Content Engine Data Schema & Taxonomy
The skill organizes data into structured briefs and reports to maintain clarity throughout the pipeline. This makes it one of the most organized Openclaw Skills available.
| Component | Purpose | Metadata Included |
|---|---|---|
| Research Brief | Competitor analysis & gaps | Word counts, H2 structures, PAA questions |
| Content Draft | Primary article body | H2/H3 headers, brand-specific tone |
| SEO Report | Optimization metrics | Meta description, title tag, keyword density |
| Promotion Kit | Social media assets | Platform-specific copy, hashtags |
| Frontmatter | CMS configuration | Date, tags, categories, featured image |
Content Engine Advanced Features
- Multi-phase entry: Start the workflow at any point, such as promoting an existing URL or drafting from external notes.
- Brand Voice Persistence: Stores tone, audience, and formatting preferences in memory for consistent future output across all Openclaw Skills.
- CMS Integration: Direct compatibility with WordPress, Ghost, and Notion for instant publishing.
- Content Calendar Planning: Generates 4-8 topic suggestions based on real-time trend analysis and search volume clues.
- Language Support: Adapts SEO practices and content generation for multiple languages and regional search engine norms.
SKILL.md
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