Content Pillars is an AI coding agent skill that analyzes brand strategy to generate 3 to 5 core ownable themes for content planning.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install content-pillars
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install content-pillars using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Content Pillars?
Content Pillars provides a structured workflow for AI agents to translate raw brand positioning into 3 to 5 recurring strategic content themes. By bridging the gap between high-level brand strategy and weekly content planning, this tool prevents generic, uncoordinated posts and establishes a cohesive content architecture.
Rather than relying on vague categories like educational or behind-the-scenes content, Content Pillars enforces distinct, subject-focused themes that a brand can authentically own. It evaluates candidate themes against specific criteria to ensure every pillar directly aligns with audience needs, brand credibility, and business goals, establishing a reliable foundation for downstream automation tools like Openclaw Skills.
Content Pillars Use Cases
- Establishing a core content strategy immediately after generating a brand profile.
- Resolving content planning blocks when a feed lacks direction or feels disconnected.
- Supplying actionable content themes to batch planning tools like Openclaw Skills.
- Refining vague, format-based categories into strategically aligned, ownable subject areas.
How Content Pillars Works
- Reads foundational inputs from brand-profile.md and voice.md to understand core positioning, audience, and point of view.
- Mines the strategy documents to generate 8 to 12 raw candidate subject themes based on credibility, audience pains, and brand story.
- Evaluates each candidate theme using a four-part pillar test: Ownable, Relevant, Strategic, and Sustainable.
- Selects 3 to 5 high-performing themes and detailed sub-topics, ensuring the presence of exactly one signature differentiator pillar.
- Generates the structured content-pillars.md file for integration into downstream content planning workflows.
Content Pillars Setup
Install the skill into your AI agent environment and ensure foundational brand data is configured.
# Initialize the foundational brand profile (required first)
openclaw run brand-profile
# Run the content pillars skill
openclaw run content-pillars
Content Pillars Data Schema & Taxonomy
The skill produces a structured content-pillars.md artifact based on the following taxonomy:
| Section | Description |
|---|---|
| Signature Pillar | The single primary theme defining the brand's unique point of view and market differentiation. |
| Supporting Pillars | 2 to 3 core subject themes addressing audience pain points, proof of expertise, or brand story. |
| Conversion Pillar | At most 1 conversion-linked theme to soft-sell products or services through strategic value. |
| Pillar Metadata | Detailed attributes per pillar, including target audience, primary goal, assets, and 5–8 example angles. |
Content Pillars Advanced Features
- Enforces strict separation between content themes (subjects) and content intents or formats.
- Implements multi-audience tracking to map specific pillars to distinct buyer personas or stakeholders.
- Integrates directly with downstream execution tools within Openclaw Skills, such as batch planners and script writers.
- Performs automatic self-check quality validations to prevent over-indexing on promotional content.
SKILL.md
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