A professional copywriting engine that applies proven psychological frameworks and research-driven SOPs to generate high-converting marketing content.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install copywriting-pro
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install copywriting-pro using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Copywriting?
This skill transforms your AI agent into a professional conversion specialist. By leveraging industry-standard SOPs such as Eugene Schwartz's 5 Stages of Awareness and frameworks like AIDA, PAS, and FAB, it ensures every word serves a tactical purpose. It moves beyond generic text generation by enforcing strict readability rules, Voice of Customer (VoC) research, and psychological triggers to create copy that resonates with target audiences.
Whether you are building complex landing pages or drafting concise social media ads, this addition to your library of Openclaw Skills provides a structured approach to persuasion. It prioritizes the discovery of customer language over creative invention, focusing on the specific pain points and desires of a single target avatar to ensure maximum conversion rates and brand alignment.
Copywriting Use Cases
- Creating high-converting Facebook, Google, or social media ads using PAS (Problem-Agitate-Solve) or awareness-based hooks.
- Designing comprehensive landing pages and sales funnels using the full AIDA (Attention-Interest-Desire-Action) structure.
- Writing product descriptions and bullets that transform technical features into benefits using FAB and BAB methodologies.
- Developing email marketing sequences with curiosity-driven headlines and clear, singular calls to action.
- Reviewing and refining existing marketing assets to meet Grade 6 readability standards and professional quality checklists.
How Copywriting Works
- Research & Avatar Development: The skill identifies a specific target individual and their awareness stage while mining Voice of Customer (VoC) data for exact phrasing.
- Framework Selection: It selects the optimal psychological framework (AIDA, PAS, BAB, or FAB) based on the specific marketing format and goal.
- Headline Engineering: The agent focuses 50% of the effort on crafting a headline that meets the 4 U's: Useful, Urgent, Unique, and Ultra-specific.
- Body Construction: The content is drafted while layering in psychological triggers like social proof, scarcity, loss aversion, and risk reversal.
- Linguistic Refinement: The skill enforces strict language rules, ensuring a Grade 6 reading level and a maximum of 14 words per sentence.
- CTA Implementation: A single, action-oriented Call to Action is crafted, focusing on a verb-led specific outcome.
- Pre-Flight Validation: The draft undergoes a final audit against a multi-point checklist covering strategy, structure, language, and persuasion.
Copywriting Setup
To integrate this skill into your workflow, ensure your environment includes the necessary reference documentation for awareness stages and readability rules.
# Navigate to your skills directory
cd skills/copywriting
# Verify reference files are accessible
ls references/
# Files needed: awareness-and-frameworks.md, language-and-readability.md, preflight-checklist.md
Initialize the skill by providing your target avatar details and any available customer research to your agent.
Copywriting Data Schema & Taxonomy
The skill organizes its output and logic through a structured set of reference files and metadata categories:
| Component | Description |
|---|---|
| Awareness Stages | Taxonomy defining 5 levels of buyer awareness (Unaware to Most Aware). |
| Framework Mapping | Rules for applying AIDA, PAS, BAB, FAB, and TIMER frameworks. |
| Readability Metadata | Flesch-Kincaid constraints (Grade 6) and sentence length limits. |
| Psychological Triggers | Inventory of triggers including Social Proof, Scarcity, and Authority. |
| Pre-Flight Schema | Validation checklist for strategy, structure, and persuasion quality. |
Copywriting Advanced Features
- Multi-stage awareness mapping to tailor messaging based on the prospect's current familiarity with the solution.
- Automated readability auditing to ensure content remains accessible at a Grade 6 comprehension level.
- Voice of Customer (VoC) integration to automatically mirror specific user phrases and overcome objections.
- Risk reversal and TIMER offer framework mapping for advanced conversion optimization in competitive markets.
- Comprehensive quality control through pre-flight checklists that validate every output within the Openclaw Skills ecosystem.
SKILL.md
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