An autonomous lead generation agent that identifies businesses with outdated websites and prepares a scored list of prospects in Google Sheets.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install lead-list-builder
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install lead-list-builder using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Lead List Builder?
The Lead List Builder is a sophisticated autonomous agent designed to streamline sales prospecting by identifying high-value targets with poor web presences. By integrating multiple Openclaw Skills, this tool acts as a comprehensive sales assistant that handles everything from initial discovery to final lead scoring and data entry. It specifically targets businesses in need of digital transformation, making it an essential tool for agencies and freelance developers.
This agent does not just scrape names; it performs a multi-point technical audit on every website it finds. It evaluates mobile responsiveness, page speed, security certificates, and even copyright dates to determine if a business is a hot lead. By automating the data enrichment process with Hunter.io and WHOIS lookups, it ensures your sales team has the contact information they need to close deals without manual research.
Lead List Builder Use Cases
- Web design agencies looking for local businesses with outdated or broken websites.
- SEO consultants identifying prospects with poor performance scores or missing SSL certificates.
- Sales teams needing automated lead enrichment and scoring for specific niches and regions.
- Digital marketing firms looking to build targeted outreach lists directly in Google Sheets.
How Lead List Builder Works
- Target Definition: The agent identifies the niche and geographic region to target based on user input or context.
- Search Discovery: It utilizes serper-search to find direct business websites while filtering out generic directories and aggregators.
- Technical Auditing: Each URL undergoes a rigorous 8-signal audit including stack analysis, PageSpeed scores, and design age detection.
- Contact Enrichment: The agent scrapes homepages and contact pages, falling back to WHOIS and Hunter.io for missing emails.
- Lead Scoring: Prospects are assigned a score from 0 to 100 based on the severity of their website issues.
- Data Delivery: Finalized leads are categorized into tiers and written directly to a designated Google Sheet for immediate follow-up.
Lead List Builder Setup
To get started with this agent, ensure you have the necessary API credentials configured in your environment. This setup utilizes various Openclaw Skills to perform the full lifecycle of lead generation.
- Set up your environment variables:
export SERPER_API_KEY="your_serper_key"
export PAGESPEED_API_KEY="your_google_cloud_key"
export HUNTER_API_KEY="your_hunter_io_key"
export GOOGLE_SHEET_NAME="Your Lead List Name"
export GOOGLE_CREDS_FILE="path/to/service-account.json"
- Run the agent and provide the niche and city when prompted.
Lead List Builder Data Schema & Taxonomy
The Lead List Builder organizes lead data across several technical and contact-oriented fields within the Google Sheet output:
| Field Group | Attributes |
|---|---|
| Identity | Business Name, Website URL, Niche, Location |
| Audit Data | HTTP Status, Copyright Year, PageSpeed Score, SSL Status, Tech Stack |
| Contact Info | Primary Email, Phone Number, Owner Name, Source (Scrape/WHOIS/Hunter) |
| Sales Metrics | Lead Score (0-100), Priority Tier (Hot/Warm/Lukewarm/Cold), Notes |
Data is processed in batches of 5 to ensure stability and efficiency across the different Openclaw Skills involved.
Lead List Builder Advanced Features
- Autonomous aggregator filtering to prevent directory listings from cluttering your lead list.
- Multi-batch concurrent processing with built-in delays to avoid rate-limiting during website audits.
- Multi-source contact discovery including scraping, WHOIS lookups, and third-party API fallbacks.
- Intelligent error handling that prioritizes dead sites as hot leads for reconstruction services.
- Detailed summary reporting that provides a breakdown of lead quality immediately after the scan completes.
SKILL.md
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