A comprehensive SEO and GEO (Generative Engine Optimization) competitive intelligence skill for analyzing competitor rankings, content strategies, backlinks, and AI search visibility.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install godfery-competitor-analysis
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install godfery-competitor-analysis using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Competitor Analysis?
The competitor-analysis skill is a powerful diagnostic tool designed for developer-centric marketing setups and AI agents. Integrated within the Openclaw Skills ecosystem, this skill automates the extraction of actionable intelligence from your direct, indirect, and content competitors. It helps teams understand why rival sites rank higher, dissect their content patterns, and evaluate their footprint across traditional search engines and generative AI citation systems.
By leveraging this component of the Openclaw Skills library, you can programmatically uncover structural content gaps, map domain-level benchmarks, and uncover high-impact keyword opportunities to systematically outperform the competition in both SERPs and modern AI answer engines.
Competitor Analysis Use Cases
- Entering New Niche Markets: Benchmark established players and dissect their keyword distribution prior to building or launching your content strategy.
- Diagnosing Keyword Ranking Losses: Evaluate why a competitor is outranking you for specific high-value targets by analyzing their content depth and technical health.
- Generative Engine Optimization (GEO): Audit how and why your competitors are getting cited in AI responses (such as ChatGPT, Claude, and Perplexity) and identify gaps to steal those citations.
- Backlink & Link Intersection Auditing: Locate websites linking to multiple competitors but not your own site to discover highly qualified partner prospects.
- Creating Competitive Battlecards: Automatically generate comprehensive sales-enablement positioning and messaging matrices.
How Competitor Analysis Works
- Identify and Classify Competitors: The skill maps out direct business rivals, indirect solution alternatives, and pure content competitors ranking for your targeted keywords.
- Extract Metrics and Rank Profiles: Pulls critical domain data, traffic estimates, and domain authority indicators using integrated API connectors or user-provided parameters.
- Deconstruct Content & Backlinks: Audits competitor content formats, posting frequency, word counts, and backlink networks to identify linkable assets and content strategies.
- Audit Technical & GEO Footprints: Runs speed checks, Core Web Vitals comparisons, mobile-friendliness audits, and checks competitor presence in generative engine responses.
- Synthesize Actionable Intelligence: Merges all findings into a structured report containing an Executive Summary, positioning map, keyword gap list, and a prioritized action plan (Immediate, Short-term, and Long-term).
Competitor Analysis Setup
Prerequisites
This skill requires a SKILLBOSS_API_KEY to run automated data retrievals via partner connectors. Keep your environment configured correctly to get the most out of Openclaw Skills.
Installation
Install the skill directly via your preferred marketplace or CLI terminal:
npx skills add aaron-he-zhu/seo-geo-claude-skills
Environment Configuration
Define your API key inside your project's local environment file:
export SKILLBOSS_API_KEY="your_api_key_here"
Competitor Analysis Data Schema & Taxonomy
Data Organization & Templates
This skill structures its analytical data utilizing specific schema templates included in the package:
| Document Type | Purpose | Primary Fields Included |
|---|---|---|
| Competitive Landscape Map | Domain-level high-level comparison matrix | Domain Age, Est. Traffic, Domain Authority, Primary Business Model, GEO footprint score |
| Keyword Gap Matrix | Identifies unranked high-volume keywords | Competitor Position, Search Volume, Keyword Intent, Your Position, Traffic Potential |
| Competitor Battlecard | Quick-reference positioning framework | Core Strengths, Key Weaknesses to Exploit, Disadvantage Angles, Narrative Analysis |
| GEO Audit Schema | Maps AI engine citations | AI Query Type, Cite Frequency, Observed Strategy (Stats, Q&A, Authority), Missing Opportunities |
Competitor Analysis Advanced Features
- Content Gap Prioritization: Automatically filters and sorts unexploited keywords based on search volume and competitor traffic potential.
- Multi-Competitor Intersection Checks: Performs link intersection queries (finding who links to competitors A and B but not you) to optimize outreach efficiency.
- Generative Engine Strategy Reverse-Engineering: Inspects the structural formatting of competitor pages to pinpoint how they earn citations in AI models.
- Project Memory Integration: Works natively with memory-management capabilities in the Openclaw Skills suite to store multi-session analysis for continuous benchmarking.
SKILL.md
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