Launch is an end-to-end strategic AI skill designed to help founders and creators transform a single launch moment into sustained market traction.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install launch
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install launch using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Launch?
Launch is a specialized AI agent skill designed to bridge the gap between building a great product and reaching the right audience. It moves beyond simple task management to act as a strategic partner, helping makers identify core problem-solution fits, build pre-launch momentum, and craft messaging that focuses on user transformation rather than just technical features.
This skill addresses the common failure point where high-quality products fail to gain traction due to a lack of coordinated strategy. By guiding users through pre-launch sequencing, launch day execution, and post-launch retrospectives, Launch ensures that every tactical move—from email subject lines to community engagement—is aligned with the goal of creating a lasting impact in the market through Openclaw Skills.
Launch Use Cases
- Founders launching a new SaaS or physical product for the first time.
- Indie makers and solopreneurs needing a thinking partner for end-to-end launch coordination.
- Creators bringing a new course, book, or community to market.
- Teams conducting a post-launch retrospective to extract data-driven insights for future growth.
How Launch Works
- Problem Definition: The skill drills down into the specific problem you solve to ensure your foundation is narrow and actionable.
- Audience Building: It generates a pre-launch sequence to find and engage potential users months or weeks before the product is live.
- Messaging Framework: It develops a complete narrative, including elevator pitches, landing page copy, and social media announcements.
- Execution Planning: The skill creates a minute-by-minute launch day sequence to maximize initial momentum.
- Momentum Management: After launch, it helps collect feedback and identifies early signals for long-term growth.
- Retrospective Analysis: It analyzes launch data to distinguish between market noise and true traction.
Launch Setup
To integrate Launch into your workflow, ensure your environment is configured for Openclaw Skills and install the package via your terminal:
# Install the Launch skill
openclaw install launch-skill
# Initialize your launch project
launch-skill init "My Project Name"
Launch Data Schema & Taxonomy
The Launch skill organizes project data into a structured taxonomy to ensure all messaging and tactical assets are easily accessible:
| Category | Description | Key Assets |
|---|---|---|
| Core Strategy | Problem-solution alignment and target personas. | strategy.md, personas.json |
| Messaging | Copy for various channels and stages. | pitches.md, email_drafts/, social_assets/ |
| Execution | Timelines and channel-specific tasks. | launch_day_plan.csv, prelaunch_sequence.md |
| Analytics | Raw data and post-launch insights. | feedback_log.json, retrospective_report.md |
Launch Advanced Features
- Multi-channel coordination: Synchronize messaging across social platforms, newsletters, and communities.
- Dynamic pre-launch timelines: Adjusts the strategy based on your available runway (2 weeks vs. 6 months).
- Objection handling: Pre-generates responses for common user questions and technical issues.
- Signal extraction: AI-driven analysis of early user feedback to identify high-value feature requests.
SKILL.md
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