Lead Automation Skill for Openclaw

An end-to-end automation engine for lead discovery, dynamic landing page creation, and personalized email outreach sequences.

mandebiko5-star
v1.0.0
Mar 3, 2026
1
991
0

Install & Download

1. ClawHub CLI

The fastest way to install a skill directly from the registry.

npx clawhub@latest install lead-auto-scraper

2. Manual Installation

Copy the skill folder to one of these locations

Global
~/.openclaw/skills/
Workspace
<project>/skills/

Priority: Workspace > Local > Bundled

3. Prompt Installation

Copy this prompt to OpenClaw to install it automatically.

Help me install lead-auto-scraper using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).

Prefer to download?

Get the raw skill files in a ZIP archive.

What is Lead Automation Skill?

The Lead Automation Skill is a comprehensive workflow solution designed to streamline the entire sales prospecting lifecycle on autopilot. By integrating geolocation APIs with dynamic site generation and automated email protocols, it allows users to find prospects and engage them with personalized digital assets without manual intervention. This powerful addition to the Openclaw Skills ecosystem bridges the gap between raw data discovery and high-conversion client engagement.

Built for high-growth teams and developers, it removes the friction of searching for local businesses via Google Places and the repetitive task of crafting outreach messages. Instead, it provides a programmatic approach to building a robust sales pipeline through high-deliverability SMTP relays and intelligent follow-up triggers that ensure no lead is left behind.

Lead Automation Skill Use Cases

  • Automated prospecting for local businesses using targeted Google Places data.
  • Generating unique, responsive landing pages for individual leads to increase conversion rates.
  • Managing high-volume email outreach with automated multi-step follow-up sequences.
  • Building self-sustaining lead nurturing systems for agencies and digital marketers.

How Lead Automation Skill Works

  1. Initialize lead discovery by querying geolocation and Google Places APIs based on specific industry or location criteria.
  2. Automatically generate customized websites using templates that support dynamic content injection tailored to each lead.
  3. Trigger personalized email campaigns using high-deliverability SMTP services such as SendGrid or Postmark.
  4. Execute automated follow-up logic to re-engage leads after 7 days of inactivity, ensuring consistent communication.

Lead Automation Skill Setup

To get started with this automation, ensure your environment variables are configured for API access:

# Set API Keys for Lead Discovery
export GOOGLE_MAPS_API_KEY="your_key_here"

# Configure SMTP for Outreach
export SMTP_HOST="smtp.sendgrid.net"
export SMTP_PASS="your_api_key"

# Deploy the skill
openclaw install lead-automation-skill

Lead Automation Skill Data Schema & Taxonomy

The skill organizes lead data and campaign metadata into a structured format for easy tracking:

Data Object Description Key Fields
Lead Profile Core prospect information Company name, Lat/Long, Contact Info
Site Assets Dynamic web content Template ID, Injection Variables, URL
Campaign Log Outreach tracking Sent Timestamp, Provider ID, Status
Follow-up Queue Automation triggers Wait Period, Trigger Hook, Next Action

Lead Automation Skill Advanced Features

  • Hyper-personalized site generation with dynamic content injection for every prospect.
  • Intelligent follow-up sequences with 7-day inactivity triggers to maximize engagement.
  • Multi-provider SMTP support for SendGrid and Postmark to maintain high sender reputation.
  • Precise geolocation targeting to focus marketing efforts on specific regional markets.

SKILL.md


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