Automate the entire sales funnel from lead discovery and website generation to personalized email outreach and follow-up sequences.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install lead-automation
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install lead-automation using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Lead Automation?
The Lead Automation skill is an advanced tool designed to streamline growth operations by integrating lead discovery, site construction, and communication into a single workflow within Openclaw Skills. By leveraging geolocation APIs and dynamic templating engines, it allows users to find local businesses and present them with tailored service offerings through automatically generated websites.
This workflow is optimized for efficiency, ensuring that technical users of Openclaw Skills can build high-conversion funnels without manual intervention. It bridges the gap between raw data collection and personalized engagement, providing a robust solution for agencies and sales teams looking to scale their digital presence.
Lead Automation Use Cases
- Scaling local agency outreach by identifying businesses via Google Maps.
- Increasing lead response rates through personalized dynamic website templates.
- Automating high-deliverability cold email campaigns for niche markets.
- Implementing persistent 7-day follow-up sequences to maximize conversion opportunities using Openclaw Skills.
How Lead Automation Works
- Lead Discovery: The system queries Geolocation and Google Places APIs to find leads based on target industry and location criteria.
- Dynamic Creation: A website templating engine generates a personalized landing page for the lead using Squareup templates.
- Initial Outreach: The skill triggers a personalized email campaign via SMTP relay services such as Postmark or SendGrid.
- Automated Re-engagement: If no response is detected within 7 days, the follow-up sequence automatically sends a scheduled reminder to the lead.
Lead Automation Setup
To get started with this Openclaw Skills automation, follow these steps:
- Install dependencies via CLI:
npm install @openclaw/lead-automation
- Configure your environment variables with Google Places and SMTP provider API keys.
- Define your service templates in the /templates directory.
- Initialize the skill via the Openclaw Skills dashboard or configuration file.
Lead Automation Data Schema & Taxonomy
| Field | Description | Type |
|---|---|---|
| Lead ID | Unique identifier for the scraped business | String |
| Geolocation | Lat/Long coordinates from Google Places | Object |
| Website URL | Link to the generated Squareup template page | String |
| Email Status | Current state in the outreach/follow-up sequence | Enum |
| Follow-up Date | Timestamp for the next scheduled re-engagement | DateTime |
Lead Automation Advanced Features
- Intelligent geolocation filtering for hyper-local lead targeting.
- Customizable SMTP relay routing for improved deliverability across multiple domains.
- Automated follow-up logic within Openclaw Skills with adjustable triggers and dynamic content adjustment.
- Multi-agent support for high-volume lead scraping and concurrent outreach.
SKILL.md
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