A structured market and customer insight workflow that combines ST, APPEALS, and KANO analysis to identify high-value segments, unmet needs, and blue-ocean opportunities.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install market-customer-analysis
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install market-customer-analysis using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Market & Customer Insight?
Market & Customer Insight is an Openclaw Skills capability for analyzing a specified market, category, product, or company through three connected frameworks: ST analysis for segmentation, targeting, and scenarios; APPEALS for seven-dimensional customer-needs analysis; and KANO for classifying requirements and identifying potential breakthrough features.
The skill turns validated user inputs and authorized external research into an interactive, browser-ready HTML report. It produces segmentation tables, target-market scoring, customer personas, scenario cards, APPEALS radar data, KANO matrices, blue-ocean opportunity bubbles, source records, and evidence-based strategic recommendations. It remains deliberately focused on customer insight and unmet needs rather than product positioning, 4P marketing, or broad industry research.
Market & Customer Insight Use Cases
- Evaluate market-entry opportunities for a new product, category, or region.
- Segment customers by geography, demographics, psychographics, and behavior.
- Select two to three priority target segments using market size, growth, competition, and capability fit.
- Build customer personas with needs, pain points, usage scenarios, and purchase decision factors.
- Diagnose customer-needs gaps with the seven APPEALS dimensions: appeal, price, performance, ease of use, availability, reliability, and security.
- Classify product requirements with the KANO model and identify must-have, performance, attractive, indifferent, reverse, and questionable needs.
- Prioritize blue-ocean opportunities where unmet needs, market attractiveness, and organizational fit intersect.
- Generate an evidence-traceable HTML report for innovation planning, business design, and customer research reviews.
- Trigger the skill with requests involving market analysis, ST analysis, customer segmentation, personas, APPEALS, KANO, unmet needs, pain-point analysis, blue-ocean markets, or customer insight.
How Market & Customer Insight Works
- Confirm the analysis scope: Identify the subject, target geography, lifecycle stage, core features, price range, competitors, known customer information, and available documents. The subject must be clarified before analysis begins.
- Collect missing inputs: Ask focused questions about market size, growth, customer scale, competitor performance, geography, and business stage. If critical facts remain unavailable, mark them as pending rather than inventing values.
- Research with authorization: After explaining what information will be retrieved, use WebSearch and WebFetch to fill approved gaps. Record the source, URL, publication date, and confidence for every external data point.
- Run ST analysis: Create concrete geographic, demographic, psychographic, and behavioral segments; score their attractiveness; select two to three priority markets; and build a persona and two to three scenario cards for each target group.
- Run APPEALS analysis: Score importance and current satisfaction across all seven dimensions, calculate gaps, identify gaps of two or more as unmet-needs candidates, and answer the five strategic APPEALS questions separately.
- Run KANO analysis: Prepare or interpret questionnaire data, classify each need, calculate Better and Worse coefficients when data exists, and label qualitative judgments explicitly when survey data is unavailable.
- Score blue-ocean opportunities: Evaluate each unmet need for unmet-need severity, market attractiveness, and company capability fit. Calculate the composite score and assign high, medium, or low priority.
- Converge the models: Cross-check target segments, APPEALS gaps, KANO classifications, and breakthrough-factor signals to isolate opportunities supported by all three models.
- Create recommendations: Provide each recommendation with its supporting model evidence, priority, next action, and implications for innovation or business design without crossing into positioning or 4P strategy.
- Generate and validate the deliverable: Inject the results into the HTML template, save a standalone report, verify calculations and required fields, and present the completed file.
Market & Customer Insight Setup
This skill is user-invocable and does not require a package installation. Place the skill resources in the agent's skill directory with the required reference documents and HTML template.
Required resources:
references/st-model.mdreferences/appeals-model.mdreferences/kano-model.mdreferences/blue-ocean-strategy.mdtemplates/report.html
The skill requires access to the following tools: WebSearch, WebFetch, AskUserQuestion, Read, Write, and Skill. Web access must be authorized by the user before external data is retrieved.
Use the skill through a natural-language request such as:
# Example invocation in an OpenClaw-compatible agent session
market-customer-analysis "Analyze the domestic smart fitness mirror market and identify unmet customer needs"
The generated report is saved in the current working directory using this naming pattern:
[subject]_市场与客户分析_[YYYY-MM-DD].html
The output must remain a self-contained HTML file with no external runtime dependencies. Preserve the complete DATA object schema, including empty arrays for unused sections, and open the saved file directly in a browser for review.
Market & Customer Insight Data Schema & Taxonomy
The report uses a single JavaScript DATA object injected into templates/report.html:
| Key | Purpose | Main fields |
|---|---|---|
meta |
Report metadata | subject, scope, date, author |
summary |
Executive findings | points |
st |
Four-dimensional segmentation | dimension, category, feature, marketSize |
attraction |
Target-market scoring | segment, size, growth, competition, fit, total, selected |
personas |
Target customer profiles | name, background, needs, pains, decisionFactors |
scenarios |
Usage-context analysis | persona, name, trigger, flow, expected, alternative |
appeals |
Seven-dimensional needs analysis | dim, key, importance, satisfaction, gap |
questions |
APPEALS strategic responses | no, title, answer |
kano |
Requirement classification | need, A, O, M, I, R, Q, category, better, worse, petals |
blueocean |
Opportunity prioritization | need, unmet, attraction, fit, score, priority |
strategy |
Evidence-based actions | title, content, basis, priority, next |
sources |
Research provenance | item, value, source, url, date, confidence |
Important taxonomy and calculation rules:
- ST must include geographic, demographic, psychographic, and behavioral dimensions with concrete categories.
- Target-market attraction uses market size, growth potential, inverse competition intensity, and company capability fit on 0–5 scales.
- APPEALS gap equals importance minus current satisfaction; a gap of two or more enters blue-ocean evaluation.
- KANO categories include Must-be, One-dimensional, Attractive, Indifferent, Reverse, and Questionable. Qualitative judgments must be labeled as such when survey data is unavailable.
- Blue-ocean score equals
(unmet need + market attractiveness + capability fit) / 15 × 100. Scores of 66 or higher are high priority, 33–66 are medium priority, and scores below 33 are low priority. - Every external fact must include a source, URL, publication date, and confidence level. Unsupported values are marked as pending, never fabricated.
- Analysis judgments must be distinguished from sourced facts throughout the report.
Market & Customer Insight Advanced Features
- Sequential P3–P6 model execution preserves logical consistency between ST targets, APPEALS gaps, KANO categories, and blue-ocean priorities.
- Focused
AskUserQuestionfollow-ups avoid repetitive questioning and move forward when at least 80% of required baseline information is already available. - Authorized WebSearch and WebFetch enrichment supports source-backed market, growth, competitor, and customer evidence.
- APPEALS radar visualization highlights importance, satisfaction, and high-severity gaps.
- KANO four-quadrant and breakthrough-factor analysis identifies must-have, pain-point, high-frequency, and showcase opportunities.
- Blue-ocean bubble charts encode market attractiveness on the X-axis, unmet-need severity on the Y-axis, capability fit through bubble size, and priority through color.
- Multi-model convergence flags opportunities supported by target-market fit, customer pain, and KANO value signals.
- Source and confidence metadata provide traceability for research review and decision audits.
- Standalone HTML delivery works directly in a browser and preserves interactive visualizations without external dependencies.
- Quality gates check required fields, calculation thresholds, source completeness, report naming, browser compatibility, and scope boundaries.
- The workflow can use
read_meandshow_widgetfor interim visualization while reserving the complete HTML report as the required final deliverable.
SKILL.md
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