Ads Optimizer provides AI-driven campaign management including performance audits, optimization recommendations, and automated anomaly detection.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install mcf-ads-optimizer
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install mcf-ads-optimizer using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Ads Optimizer?
Ads Optimizer is a specialized tool designed to empower AI agents with the ability to manage and optimize paid advertising campaigns programmatically. By integrating this skill, developers can automate complex tasks such as performance auditing, creative A/B testing, and budget protection across major platforms like Google Ads and Meta Ads.
This skill is a cornerstone for building autonomous media buying agents within the Openclaw Skills ecosystem. It goes beyond simple reporting by providing actionable optimization recommendations with projected ROI improvements, allowing for data-driven decision-making without constant manual intervention.
Ads Optimizer Use Cases
- Monthly campaign auditing for agencies to identify high-spend, low-conversion keywords.
- Autonomous budget monitoring to detect and pause runaway spending spikes.
- Systematic A/B testing of ad copy headlines and descriptions to improve CTR.
- Generation of performance reports with specific optimization actions for human review.
- Real-time monitoring for ad fatigue and creative performance degradation.
How Ads Optimizer Works
- Initialize campaign tracking by submitting platform metadata, targeting, and budget details to the campaign endpoint.
- Execute a comprehensive AI audit to evaluate spend efficiency and competitor positioning.
- Analyze optimization recommendations to receive specific actions like bid adjustments or keyword pausing.
- Launch A/B tests by defining multiple variants and success metrics to be tracked over a set duration.
- Monitor for anomalies through periodic scans that identify suspicious click patterns or sudden performance drops.
Ads Optimizer Setup
Integration requires an environment capable of handling x402 payments (USDC on Base L2).
- Configure your API client to point to the gateway at
https://gateway.mcfagentic.com. - Submit campaign data to the campaigns endpoint to begin tracking:
curl -X POST https://gateway.mcfagentic.com/api/ads/campaigns \
-H "Content-Type: application/json" \
-d '{"name": "Global Search", "platform": "google-ads", "daily_budget": 100.00}'
- If a 402 status is returned, complete the USDC payment on Base to authorize the request.
Ads Optimizer Data Schema & Taxonomy
Ads Optimizer uses a structured schema to manage campaign intelligence. Data is primarily organized into the following categories:
| Schema Component | Description |
|---|---|
| Campaign Configuration | Stores platform (Google/Meta), targeting, keywords, and budget constraints. |
| Audit Findings | JSON array of issues categorized by severity (high, medium, low) with associated actions. |
| Optimization Logic | Actionable objects containing targets, reasons, and projected monthly savings. |
| Test Metadata | Tracks traffic splits, duration, and success metrics for creative variants. |
| Anomaly Reports | Event logs detailing spend spikes or CTR drops with recommended mitigation steps. |
Ads Optimizer Advanced Features
- Multi-platform support for unified management of Google and Meta advertising assets.
- AI-powered competitor positioning analysis during campaign audits.
- Automated budget protection through high-severity anomaly detection alerts.
- Projected impact modeling for bid strategy changes and keyword removals.
- Seamless integration for autonomous agents operating within the Openclaw Skills framework.
SKILL.md
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