An AI-driven Facebook Page manager that automates customer engagement, content distribution, and performance tracking across nine specialized industries.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install pageclaw-ai
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install pageclaw-ai using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is PageClaw AI?
PageClaw AI is a sophisticated automation layer for Facebook business pages, designed to work seamlessly within the Openclaw Skills ecosystem. By leveraging the Facebook Graph API, it empowers AI agents to take full control of page operations, from responding to customer inquiries in real-time to scheduling multimedia posts and managing brand reputation through review monitoring.
The skill is uniquely context-aware, allowing the AI to adjust its communication style and operational focus based on specific business niches such as Real Estate, E-commerce, or Healthcare. This ensures that every interaction remains professional and relevant to the industry-standard customer journey.
PageClaw AI Use Cases
- Automating 24/7 customer support via Facebook Messenger to handle common FAQs and lead capture.
- Scheduling and publishing promotional content, photos, and updates directly to the business feed.
- Managing brand reputation by monitoring and replying to user reviews and ratings.
- Generating daily performance summaries using page insights and engagement metrics.
- Handling industry-specific tasks like restaurant reservations or beauty salon appointment bookings.
How PageClaw AI Works
- The AI agent initializes by reading the Facebook Page ID and Access Token from the environment variables.
- It establishes a connection with the Graph API to fetch core page metadata and current fan counts.
- The agent monitors the conversation feed to identify unread messages or new comments requiring a response.
- Based on the defined niche, the agent generates tailored content or replies, adhering to the specific focus areas of that industry.
- Before any public action—like posting to the feed or replying to a review—the agent seeks user confirmation to ensure brand alignment.
- It periodically pulls analytics data to provide the user with actionable insights regarding page reach and engagement.
PageClaw AI Setup
To integrate PageClaw AI into your Openclaw Skills workflow, follow these steps:
- Log in to the PageClaw Dashboard with your Facebook account.
- Connect your target Business Page and select your industry niche.
- Retrieve your credentials from the dashboard and add them to your environment configuration:
PAGECLAW_PAGE_ID=your_page_id
PAGECLAW_PAGE_TOKEN=your_page_access_token
PAGECLAW_NICHE=ecommerce
- Ensure your environment supports outbound HTTPS requests to
graph.facebook.com.
PageClaw AI Data Schema & Taxonomy
The skill utilizes a structured approach to manage Graph API data and environment configurations:
| Attribute | Description | Source |
|---|---|---|
| Page ID | Unique identifier for the Facebook Page | PAGECLAW_PAGE_ID |
| Access Token | Secure Graph API credential | PAGECLAW_PAGE_TOKEN |
| Niche | Industry classification (e.g., clinic, hotel, fitness) | PAGECLAW_NICHE |
| Insights | Array of metrics including impressions and engaged users | Facebook API |
| Feed Data | JSON objects containing message text, URLs, and captions | Facebook API |
PageClaw AI Advanced Features
- Niche-Specific Logic: Customizes workflows for 9 distinct industries including E-commerce, Education, and Real Estate.
- Multi-Media Support: Capable of handling both standard text posts and high-resolution photo uploads with captions.
- Automated Review Triage: Identifies and surfaces user ratings to ensure high-priority feedback is addressed immediately.
- Performance Analytics: Integration with Facebook Insights for automated daily reporting on engagement trends.
- Safety Guardrails: Built-in confirmation protocols to prevent unauthorized or accidental public posts.
SKILL.md
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