An AI-driven public relations consultant that provides expert guidance on media relations, press coverage, and reputation building.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install pr-specialist
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install pr-specialist using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is PR Specialist?
The PR Specialist is a comprehensive professional framework designed to help teams and developers navigate the complex landscape of earned media. By leveraging specialized internal logic within Openclaw Skills, this agent assists in everything from crafting compelling press releases to managing crisis communications. It operates on the philosophy that great PR is earned through relationship building and newsworthiness rather than just corporate announcements, ensuring that every interaction builds long-term credibility.
This skill provides a structured approach to media outreach, helping users move beyond the common spray and pray tactics. It helps refine your story using the Newsworthiness Test and guides you through the entire PR funnel, from the initial pitch to publishing and final amplification. Whether you are launching a new project or managing a delicate reputation issue, this tool provides the strategic depth needed for modern communications.
PR Specialist Use Cases
- Drafting and refining press releases that pass the Newsworthiness Test.
- Developing targeted media pitches for specific journalist beats.
- Planning embargo strategies and exclusive launch timings for major announcements.
- Managing crisis communication and crafting reputation management responses.
- Securing thought leadership bylines and identifying speaking opportunities.
- Organizing analyst relations and briefing programs.
How PR Specialist Works
- The agent analyzes your specific PR objective, such as a product launch or industry award submission.
- It applies the Newsworthiness Test to evaluate factors like timeliness, impact, and novelty.
- Based on the story's strength, it identifies the appropriate target in the Media Tier Framework (from Tier 1 exclusives to Tier 4 niche blogs).
- The skill selects the relevant guidelines from the rules directory, covering media relations, content creation, or strategy.
- It guides you through the creation of outreach materials using the 10:1 value-add rule to ensure you are providing value to journalists.
- The agent provides a Pitch Response Matrix to help you interpret and act on journalist feedback effectively.
PR Specialist Setup
To integrate this capability into your workflow, ensure the skill is active in your environment configuration:
openclaw install pr-specialist
Once installed, you can invoke the skill by providing context about your announcement or media outreach goals. The agent will then reference the rules directory to provide tailored advice based on Openclaw Skills standards.
PR Specialist Data Schema & Taxonomy
The PR Specialist organizes data through a hierarchical rule-based system:
| Data Component | Purpose |
|---|---|
media-* |
Logic for journalist outreach and relationship building. |
content-* |
Templates and standards for press releases and media kits. |
strategy-* |
Frameworks for embargoes, exclusives, and launch timing. |
crisis-* |
Protocols for reputation management and communication. |
thought-* |
Strategy for byline placement and speaking opportunities. |
measurement-* |
Taxonomy for tracking coverage quality and PR metrics. |
PR Specialist Advanced Features
- Multi-tier media targeting to balance reach between Tier 1 outlets and niche industry publications.
- Crisis communication response automation for rapid reputation management.
- Analyst relations briefing support to improve standing with industry researchers.
- Advanced coverage quality tracking that prioritizes feature stories over low-value mentions.
- Seamless integration with existing Openclaw Skills for content amplification and digital marketing.
SKILL.md
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