A production-grade toolkit for OpenClaw agents to perform comprehensive SEO audits, keyword tracking, and Generative Engine Optimization (GEO) scoring.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install seo-audit-suite
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install seo-audit-suite using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is SEO Audit Suite?
The SEO Audit Suite is a sophisticated technical framework designed for Openclaw Skills to automate the evaluation of website performance across traditional and generative search engines. It empowers AI agents to crawl web pages and conduct multi-layered audits that cover everything from basic metadata and header hierarchy to complex technical signals like Core Web Vitals and SSL validity.
Beyond traditional search metrics, this skill introduces advanced Generative Engine Optimization (GEO) auditing. This allows developers to assess how well their content is structured for AI search platforms such as ChatGPT and Perplexity, focusing on entity clarity, citation-worthiness, and topical authority. By integrating this suite, you can maintain a continuous optimization loop through automated reporting and performance tracking.
SEO Audit Suite Use Cases
- Conducting deep-dive on-page audits to identify missing meta tags, broken links, or poor header structures.
- Performing technical health checks to monitor page speed, mobile-friendliness, and crawlability.
- Assessing GEO readiness to ensure content is optimized for AI-driven search engine overviews.
- Automating competitor analysis to identify content gaps and ranking opportunities.
- Generating white-label SEO reports in Markdown or HTML for clients and stakeholders.
How SEO Audit Suite Works
- The Openclaw Skills environment is prepared by installing Python dependencies and initializing the local workspace structure.
- The user executes specific audit scripts targeting a domain or keyword via the command line.
- The agent crawls the target URLs, extracting data on tags, content length, internal linking, and technical performance.
- Audit data is processed through a weighted scoring rubric that assigns grades based on on-page, technical, and GEO factors.
- For keyword tracking, the skill queries search APIs to monitor ranking positions and records history in the workspace.
- The suite compiles the findings into prioritized recommendations and generates structured reports for review.
SEO Audit Suite Setup
Dependencies
First, install the core Python libraries required for web scraping and data processing:
pip3 install requests beautifulsoup4 lxml
Workspace Setup
Initialize the directory structure for Openclaw Skills to store audit data and reports:
scripts/init-workspace.sh
Configuration
Optionally configure API keys in config.json for enhanced functionality:
BRAVE_API_KEY: Required for web search and keyword tracking.PAGESPEED_API_KEY: Used for fetching Google PageSpeed Insights data.GOOGLE_SEARCH_CONSOLE_KEY: For integrating organic search performance data.
SEO Audit Suite Data Schema & Taxonomy
The skill organizes its output within the ~/.openclaw/workspace/seo-audit/ directory. All data is structured to allow for historical comparison and trend analysis:
| Path | Content Description |
|---|---|
sites/<domain>/audits/ |
Stores timestamped JSON audit results and scoring data. |
sites/<domain>/keywords/ |
Contains keyword ranking logs and daily position history. |
sites/<domain>/competitors/ |
Stores analysis reports on rival domains and content benchmarks. |
reports/ |
Final output directory for Markdown and HTML reports. |
templates/ |
Report templates used to customize the branding of audit summaries. |
SEO Audit Suite Advanced Features
- Generative Engine Optimization (GEO) scoring (0-100) to measure AI search readiness.
- Automated competitor discovery using Brave Search to identify top-ranking rivals dynamically.
- Cron job integration for scheduled weekly technical audits and daily keyword tracking alerts.
- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signal detection.
- Flexible reporting engine supporting various levels of detail, from executive summaries to full technical deep-dives.
SKILL.md
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