An end-to-end automated sales pipeline for lead discovery, enrichment, scoring, and CRM integration.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install lead-gen-crm
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install lead-gen-crm using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Lead Gen + CRM Pipeline?
The Lead Gen + CRM Pipeline is a robust framework designed for Openclaw Skills users who need to automate their top-of-funnel sales activities. It transitions seamlessly from broad web discovery to targeted CRM entries, ensuring that your sales team focuses only on high-quality prospects. This skill integrates with industry-standard tools like Hunter.io for email verification and HubSpot or Pipedrive for lead management.
By leveraging this skill within the Openclaw Skills ecosystem, developers can build autonomous agents that not only find leads via Brave Search but also qualify them based on custom scoring rubrics. Whether you are targeting Shopify store owners or AI agency founders, this skill provides the infrastructure to scale your outreach without manual data entry.
Lead Gen + CRM Pipeline Use Cases
- Finding new prospects through web searches and business directories.
- Enriching raw lead data with verified emails, company size, and social profiles.
- Automatically pushing qualified leads into HubSpot, Pipedrive, or Zoho CRM.
- Executing multi-step email outreach campaigns with automated follow-ups.
- Scoring leads to prioritize high-value opportunities based on custom tech signals.
How Lead Gen + CRM Pipeline Works
- Discovery: Uses Brave Search and web scraping to find leads matching your ideal customer profile.
- Enrichment: Adds contact details and company metadata via Hunter.io and social profile parsing.
- Scoring: Applies a customizable rubric to evaluate leads based on industry fit and web presence.
- CRM Sync: Moves qualified leads into your preferred CRM pipeline as new contacts or deals.
- Outreach: Triggers personalized email sequences using templates with automated follow-up logic.
Lead Gen + CRM Pipeline Setup
Install the necessary Python dependencies to get started with this skill:
pip3 install requests
Configure your API keys for Hunter.io, HubSpot, or SendGrid in the config.json file. Initialize your workspace structure by running:
scripts/init-workspace.sh
Lead Gen + CRM Pipeline Data Schema & Taxonomy
The skill organizes data within a structured workspace to ensure traceability across the pipeline:
| Folder | Description |
|---|---|
| leads/raw/ | Initial JSON files from the discovery phase |
| leads/enriched/ | Leads with added contact and company info |
| leads/qualified/ | Leads that passed the scoring threshold |
| campaigns/ | Configuration files for outreach sequences |
| templates/ | JSON-based email templates with dynamic variables |
Lead Gen + CRM Pipeline Advanced Features
- Multi-step email sequences with configurable delays and auto-pause on reply.
- Customizable lead scoring models using industry, company size, and tech signals.
- Support for multiple CRM providers including HubSpot, Pipedrive, and Zoho.
- Automated pipeline reporting for weekly activity and conversion funnel metrics.
- Human-in-the-loop approval workflows for all email outreach campaigns within Openclaw Skills.
SKILL.md
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