A specialized AI agent skill designed to craft high-converting marketing copy for landing pages, homepages, and product descriptions using proven psychological frameworks.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install sw-copywriting
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install sw-copywriting using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Copywriting Skill?
The Copywriting Skill is a technical powerhouse for developers and marketers using Openclaw Skills to automate the generation of conversion-focused content. It moves beyond generic AI writing by applying strict marketing frameworks like Problem-Agitation-Solution (PAS) and Attention-Interest-Desire-Action (AIDA) to ensure every word serves a tactical purpose. This skill focuses on specificity and benefit-driven messaging, ensuring that your web properties communicate value clearly and persuasively.
By integrating this into your workflow, you leverage a systematic approach to brand storytelling and transformation messaging. The skill is governed by a strict set of linguistic rules that favor a conversational, human-centric tone over corporate jargon, making it an essential asset for building modern, high-growth digital products.
Copywriting Skill Use Cases
- Generating high-impact headlines and subheadlines for SaaS landing pages.
- Rewriting existing homepage copy to improve conversion rates and clarity.
- Drafting narrative-driven 'About Us' pages using the StoryBrand framework.
- Creating transformation-focused messaging for product launches and feature updates.
- Developing microcopy for CTAs, button text, and form labels to reduce user friction.
How Copywriting Skill Works
- Context Acquisition: The skill identifies the product, target audience, and unique value proposition through initial user input or site analysis.
- Competitive Research: It analyzes competitor messaging and audience language to establish a distinct market positioning.
- Framework Selection: Based on the page intent, it selects the optimal framework (e.g., PAS for pain points or AIDA for launches).
- Structured Drafting: The agent generates a complete page hierarchy, including hero sections, social proof, and body copy.
- Optimization & Review: The content is refined for specificity, removing generic fluff and ensuring it adheres to strict 'no-jargon' rules.
Copywriting Skill Setup
To activate the Copywriting Skill within your environment, ensure it is registered in your skill manifest. You can trigger the copy generation process via the CLI:
# Trigger a new copywriting task
openclaw run copywriting-skill --task "write copy for a fintech landing page"
# Improve existing copy
openclaw run copywriting-skill --refactor "./src/pages/pricing.html"
Copywriting Skill Data Schema & Taxonomy
The skill produces structured Markdown output designed for easy integration into frontend components. The data is organized into the following sections:
| Section | Component Type | Content Goal |
|---|---|---|
| Hero | Header/H1/CTA | Immediate value hook and primary action |
| Problem/Pain | Body Section | Establish empathy and identify user friction |
| Solution | Feature Grid | Detail how the product solves the identified pain |
| Social Proof | Testimonials | Build trust through external validation |
| Final CTA | Footer/Banner | Final conversion push with specific button text |
Copywriting Skill Advanced Features
- Multi-Framework Iteration: Generate the same page copy using three different frameworks (PAS, AIDA, StoryBrand) to A/B test performance.
- Jargon Filtering: Automatically scans and removes forbidden 'corporate' words like leverage, synergy, or revolutionize.
- Headline Variation Engine: Produces 3-5 distinct headline variations for every section to provide creative options.
- Microcopy Integration: Generates contextual tooltips, error messages, and form labels alongside main page copy.
- Competitor Alignment: Can ingest competitor URLs to ensure the generated Openclaw Skills content provides a unique competitive edge.
SKILL.md
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