Unlocking Business Insights with OpenText Magellan's Data Discovery

Unlocking Business Insights with OpenText Magellan's Data Discovery

Table of Contents:

1. Introduction
2. OpenText Magellan: Toolsets for Business Analysts
3. Leveraging Machine Learning and Artificial Intelligence for Data Exploration
4. The Role of Business Analysts in Magellan
5. Using Magellan Data Discovery for Analytical Purposes
6. Exploring Data with Magellan
   • Loading and Exploring Data
   • Performing Enrichments
   • Querying Data and Gaining Insights
7. Analyzing Data with Magellan
   • Using Crosstabs for Visualizing Data
   • Advanced Analysis with Venn Diagrams
   • Profile Analysis for Statistical Strength
   • Building Recommendation Engines
8. Using Published Models in Magellan
   • Accessing Published Models
   • Running Machine Learning Predictive Models
9. Conclusion
10. FAQs

Article:

Introduction

In this article, we will dive into OpenText Magellan and its toolsets designed specifically for business analysts. We will explore how these tools enable users to leverage machine learning and artificial intelligence to find and explore data, locate insights, and surface those insights to decision-makers within an organization.

OpenText Magellan: Toolsets for Business Analysts

OpenText Magellan provides business analysts with a comprehensive set of toolsets that empower them to work with data effectively. These toolsets go beyond traditional business intelligence (BI) solutions by incorporating advanced capabilities such as machine learning and artificial intelligence. While BI tools are essential for decision-makers to receive information, they often fall short when it comes to addressing complex queries and exploring vast volumes of data.

Leveraging Machine Learning and Artificial Intelligence for Data Exploration

Magellan enables business analysts to leverage machine learning and artificial intelligence in their data exploration efforts. With Magellan Data Discovery, analysts can work with massive data volumes without the need to write complex SQL or Spark queries or build and train their own models. The tool allows for easy data loading, exploration, enrichment, and querying, providing valuable insights.

The Role of Business Analysts in Magellan

In Magellan, business analysts play a critical role in data analysis. Unlike using a dashboard solely for presentation purposes, analysts utilize Magellan Data Discovery for their analytical needs. The tool empowers them to work directly with data, allowing for in-depth analysis, enrichment, and query building. By leveraging Magellan's capabilities, analysts can uncover valuable insights to drive informed decision-making within their organizations.

Using Magellan Data Discovery for Analytical Purposes

Magellan Data Discovery facilitates various analytical processes for business analysts. Analysts can load and explore vast volumes of data, perform enrichments as needed, and query the data to extract insights. The tool provides a user-friendly interface that allows analysts to Visualize data, manipulate charts, and employ intuitive analysis techniques.

Exploring Data with Magellan

To explore data effectively, analysts can utilize Magellan's powerful features. The tool allows analysts to load and explore data effortlessly, providing a comprehensive understanding of the dataset. Analysts can perform enrichments, such as creating custom ranges, without spending excessive time building and validating complex queries in traditional relational databases.

Analyzing Data with Magellan

Magellan offers a range of analytical capabilities for business analysts. Analysts can use crosstabs for visualizing data and gaining a quick overview of aggregated data across Dimensions. Advanced analysis techniques, such as Venn diagrams, enable analysts to perform set analysis and identify relationships among different data categories. Profile analysis helps analysts understand the statistical strength of relationships between data values, making it valuable for recommendation engines and target customer analysis.

Using Published Models in Magellan

Business analysts can access and utilize published models in Magellan for their analytical tasks. These models are built by data scientists using familiar notebook environments and can be easily integrated into Magellan for seamless execution. By pulling in Relevant data and running the model, analysts can generate predictions or recommendations Based on specific criteria, such as customer preferences or product suitability.

Conclusion

OpenText Magellan provides business analysts with powerful toolsets to explore and analyze data effectively. By leveraging machine learning and artificial intelligence capabilities, analysts can uncover valuable insights and make informed decisions. With intuitive interfaces and fast analytical processes, Magellan empowers analysts to handle large and complex data sets with ease.

FAQ

Q: What is OpenText Magellan? A: OpenText Magellan is a comprehensive platform that offers toolsets for business analysts to leverage machine learning and artificial intelligence for data exploration and analysis.

Q: How does Magellan Data Discovery work? A: Magellan Data Discovery allows business analysts to load and explore large volumes of data, perform enrichments, and query the data to gain insights. It provides a user-friendly interface for visualizing and manipulating data.

Q: How can business analysts benefit from using Magellan? A: Magellan enables business analysts to work directly with data, perform in-depth analysis, and generate valuable insights. It eliminates the need for complex SQL or Spark queries and empowers analysts to explore data without extensive technical knowledge.

Q: What analytical techniques are available in Magellan? A: Magellan offers various analytical techniques, including crosstabs for visualizing data, Venn diagrams for set analysis, and profile analysis for assessing the statistical strength of relationships. It also supports the integration of published models for predictive analysis.

Q: Can business analysts publish their analytical results in Magellan? A: Yes, business analysts can publish their analytical results in Magellan, making them available for end-users or decision-makers to access and utilize for informed decision-making.

Q: How does Magellan facilitate collaboration between business analysts and data scientists? A: Magellan provides a platform where data scientists can build and publish models, which business analysts can easily access and utilize for their analytical tasks. This fosters collaboration and allows for the seamless integration of predictive models into the analysis workflow.