Accelerate Your IoT Journey with Viana AI Building Blocks

Table of Contents:

1. Introduction
2. About Melt CX and Modes UX
3. The Viana Platform
   • Vision Analytics
   • Data Consolidation and Storytelling
   • Creating Interventions and Insights
4. Privacy and Security
   • Blurring Faces and Anonymization
   • Security Certifications
   • Facial Coordinates and Persona Creation
5. Viana Modules and Use Cases
   • Off-the-shelf Modules
   • Adding Custom AI Models
   • Personalized Data Sets
6. Engaging with Melt CX
   • Three Engagement Options
7. Ready-to-Go Modules in Action
   • Connected Workspace Scenario
   • Retail Scenario
   • Healthcare Scenario
8. Leveraging Intel Products
9. Customer Success Stories
   • Westpac
   • Australia Post
   • Electronics Retailer in Australia
10. Implementing Your AI Use Case
    • Starting Small and Scaling
    • Personalized Solutions Jam Sessions
    • Accessing Content and Collateral
11. Conclusion

Introduction

Today, I would like to share with you the exciting work we are doing at Melt CX, specifically with our team at Modes UX. Our focus is on driving premier customer experiences by harnessing the power of edge and AI technologies. In this article, I will introduce you to our AI building blocks, created using the Viana analytics platform. These building blocks are designed to accelerate the IoT and data-driven journey for our customers and partners.

About Melt CX and Modes UX

Melt CX stands for Mounting the Customer Experience, and it represents our commitment to providing exceptional customer experiences. As a part of the broader Modes UX team, we have the unique advantage of combining best-of-breed hardware and technology into our software platform. Working closely with partners like Intel, Cisco Meraki, Microsoft, and Google, we have created the Viana platform, which enables autonomous devices to see, analyze, engage, and make actionable decisions seamlessly.

The Viana Platform

Vision Analytics

At the core of Viana is our vision analytics capability. Leveraging the expertise of Intel, Google, and Microsoft, we have developed a simple-to-use platform that can identify humans and objects, monitor anomalies, and provide logical and unbiased outcomes. With Viana, we aim to teach machines to see like humans, enabling them to surface and consolidate data in order to tell a compelling story, create interventions, and drive actionable insights.

Data Consolidation and Storytelling

Viana's portal acts as a centralized hub for capturing and consolidating data. We utilize facial coordinates, such as age, gender, and sentiment, to add depth to the anonymized personas we create. By combining additional details like clothing, objects, gait, and aggression, we enhance the anonymized persona's level of detail and provide further insights. This rich dataset allows us to tell a comprehensive and engaging story for our customers.

Creating Interventions and Insights

One of the key features of Viana is its ability to track anonymized personas across different zones. This allows us to understand how individuals interact with various spaces and the time they spend in each zone. With this information, we can provide valuable insights into products or items that individuals may be interested in. By leveraging Viana's re-identification capabilities, which aggregate video feeds using physical characteristics, we can track individuals' journeys throughout a store or facility, gaining a deeper understanding of their preferences and behaviors.

Privacy and Security

At Melt CX, we prioritize privacy and security, ensuring that our customers' data is protected and anonymized.

Blurring Faces and Anonymization

To safeguard privacy, Viana blurs all faces captured by sensors, such as Meraki cameras. We are committed to not storing or streaming any identifiable data. Our goal is to process everything at the edge, removing potential security risks associated with centralized data storage.

Security Certifications

Recognizing the importance of security in our platform, we have achieved PCI Level One certification, allowing for secure payment processing. Additionally, we have undergone rigorous security and risk assessments, particularly with clients in the logistics and banking sectors.

Facial Coordinates and Persona Creation

As a vision analytics company, we understand that a person is more than just a face. While we do not engage in facial recognition, we track facial coordinates such as age, gender, and sentiment. By combining these coordinates with non-face behaviors like clothing, gait, and aggression, we create anonymized personas that provide a deeper understanding of individuals and their preferences.

Viana Modules and Use Cases

Viana offers a range of modules that cater to diverse use cases across various industries. Our modules can be readily implemented, customized with the integration of existing AI and ML models, or developed specifically for greenfield use cases.

Off-the-shelf Modules

For those looking to quickly validate a business use case, our off-the-shelf modules are ideal. These modules include entry monitoring, content effectiveness, and zone engagement, among others. They are designed to be easily configurable without requiring a developer or data engineer, making them accessible and user-friendly.

Adding Custom AI Models

If you already have AI models developed for specific use cases, Viana provides the flexibility to integrate these models into our platform. This allows you to leverage your existing models and algorithms while benefiting from Viana's analytics capabilities.

Personalized Data Sets

For entirely new and unique use cases, we offer personalized data sets and tailored solutions. Our team works closely with you to train new AI data sets and support the development of Novel use cases. We believe in democratizing AI and making it accessible to organizations at different stages of their data and AI journey.

Engaging with Melt CX

At Melt CX, we offer multiple ways to engage with our ML CX team, depending on your specific needs and goals.

Three Engagement Options

1. Off-the-shelf Modules: If you want to quickly validate a business use case, our ready-to-use modules are a great starting point. These modules do not require extensive development and can be easily configured to meet your requirements.
2. Adding Your Own AI Model: If you have already developed AI or ML models, you can integrate them into our platform. This allows you to leverage your existing models while benefiting from Viana's analytics capabilities.
3. Personalized Data Sets: If you have a unique greenfield use case, we can work with you to train new AI data sets and support the development of tailored solutions. Our team will collaborate with yours to ensure success in your data-driven journey.

Ready-to-Go Modules in Action

Let's explore some of the ready-to-go modules offered by Viana and see how they are being applied in various scenarios.

Connected Workspace Scenario

In a connected workspace scenario, our off-the-shelf modules are applied to track foot traffic, identify individuals, monitor compliance, and measure content effectiveness. By utilizing modules such as entry monitoring, SAMI (surface tracking, cleaning, and compliance), and zone engagement, businesses can gain valuable insights into customer behavior and interaction within their workspace.

Retail Scenario

In the retail sector, Viana's modules are used to enhance customer experiences, drive sales, and optimize operations. Modules like entry monitoring, zone engagement, and surface awareness enable retailers to track customer movements, understand their preferences, and ensure a safe and seamless shopping experience.

Healthcare Scenario

Viana's capabilities have found valuable applications in the healthcare sector. The modules offered, such as full detection and aggressive behavior tracking, provide insights into patient behavior, enhance security, and improve overall healthcare operations. The ability to track anonymized personas and their movements allows healthcare providers to better understand patient engagement and optimize their services accordingly.

Leveraging Intel Products

At Melt CX, we have leveraged Intel's products to power our AI solutions. We rely on Intel's Core processors, ranging from i5 to i7, to build and process our models at the edge. Additionally, we utilize Select Edge devices, which provide the necessary power and analytics capabilities. By optimizing our models with Intel's OpenVINO toolkit, we ensure efficient and high-performance AI processing.

Customer Success Stories

Let's explore a few success stories of our customers who have implemented Viana and witnessed significant improvements in their operations and customer experiences.

Westpac

Westpac, one of the leading banks in Australia, utilizes Viana's ready-to-go modules to measure audience engagement and content effectiveness. By analyzing facial coordinates, such as age, gender, and sentiment, Westpac can tailor its messaging and content to different audience segments. This approach allows them to create more effective marketing campaigns and deliver personalized customer experiences.

Australia Post

In collaboration with Australia Post, we developed a custom use case that automated the parcel process. By leveraging vision analytics and AI, Australia Post reduced person-to-person contact and queue times. Customers can now drop off their parcels at automated kiosks, benefiting from a streamlined and safe service. This personalized use case demonstrates the versatility of Viana in creating tailored solutions.

Electronics Retailer in Australia

An electronics retailer in Australia implemented Viana to track customer flow and behavior both within and outside their stores. By analyzing the data captured by Viana's vision analytics, the retailer was able to optimize store layouts, understand customer preferences, and monitor the effectiveness of digital campaigns. This resulted in improved customer experiences and increased sales.

Implementing Your AI Use Case

To ensure your success in implementing your AI use case, we recommend the following approach:

Starting Small and Scaling

We believe in starting small and proving value before scaling. Our range of off-the-shelf modules allows you to quickly validate your business use case without significant investments in development. By leveraging these modules, you can gain insights and understand your data-driven journey before committing to larger-Scale implementations.

Personalized Solutions Jam Sessions

For greenfield use cases or more complex requirements, we offer personalized solutions jam sessions. In these collaborative sessions, we work closely with you to understand your industry challenges, pain points, and goals. Together, we develop tailored solutions that leverage Viana's capabilities to address your specific needs.

Accessing Content and Collateral

To assist you further, we provide a wealth of content and collateral on our website and LinkedIn page. Our white Papers, blogs, and resources offer in-depth insights into AI use cases, industry trends, and best practices. Feel free to explore these resources and download our white papers for a deeper understanding of how Viana can transform your business.

Conclusion

In conclusion, Melt CX is at the forefront of driving premier customer experiences through AI and edge technologies. With the Viana platform, we have created building blocks that empower businesses to accelerate their IoT and data-driven journeys. Whether you choose our off-the-shelf modules or opt for a personalized solution, Melt CX is committed to helping you succeed in your AI implementation. Contact us today to explore how we can transform your business and deliver exceptional customer experiences.

Highlights:

• Melt CX and Modes UX driving premier customer experiences through AI and edge technologies.
• Viana platform accelerates the IoT and data-driven journeys for customers and partners.
• Vision analytics, data consolidation, and storytelling capabilities of Viana.
• Privacy and security measures to protect customer data.
• Off-the-shelf modules, custom AI models, and personalized data sets for different use cases.
• Success stories with Westpac, Australia Post, and an electronics retailer in Australia.
• Leveraging Intel products for AI solutions.
• Starting small, proving value, and scaling for successful AI implementation.
• Access to content and collateral for further insights and assistance.

FAQ: Q: What is Viana? A: Viana is an analytics platform developed by Modes UX, a part of Melt CX. It enables the acceleration of the IoT and data-driven journeys for customers and partners.

Q: How does Viana ensure privacy and security? A: Viana blurs faces captured by sensors and anonymizes all data. No identifiable information is stored or streamed, and the processing is done at the edge. Additionally, Viana has achieved PCI Level One certification for secure payment processing.

Q: Can I integrate my own AI models into Viana? A: Yes, Viana allows for the integration of existing AI and ML models. This enables businesses to leverage their own models while benefiting from Viana's analytics capabilities.

Q: How can I start implementing an AI use case? A: Melt CX recommends starting small and proving value before scaling. They offer off-the-shelf modules for quick validation and personalized solutions for greenfield use cases. Additionally, personalized solutions jam sessions are available to brainstorm and develop tailored solutions.

Q: What customer success stories are there with Viana? A: Two notable success stories are with Westpac, where Viana helped measure audience engagement and content effectiveness, and Australia Post, where Viana automated the parcel process to reduce contact and queue times.

Q: How can I access additional resources and support? A: Melt CX provides a website and LinkedIn page with white papers, blogs, and other collateral. These resources offer insights into AI use cases, trends, and best practices.