A high-performance AI engine for generating comprehensive 7-day social media content calendars with platform-native styling and SEO optimization.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install content-brainstorm
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install content-brainstorm using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Content Brainstorm?
Content Brainstorm is a specialized AI skill designed to solve the challenge of consistent content ideation for creators, digital marketers, and social media managers. By leveraging the power of Openclaw Skills, this tool analyzes specific niches, target platforms, and account positioning to deliver a structured weekly plan. It bridges the gap between creative block and high-engagement posts by providing data-backed angles, SEO keywords, and virality scores tailored to major platforms like Xiaohongshu, Douyin, Zhihu, and Twitter.
The skill goes beyond simple list generation by implementing a strategic 3:3:1 content ratio, ensuring a healthy mix of trend-chasing topics, evergreen value, and controversial opinion pieces. This approach allows users to maintain relevance while building long-term authority within their niche.
Content Brainstorm Use Cases
- Overcoming creative blocks when facing writer's block or 灵感枯竭.
- Planning a balanced weekly schedule using the 3:3:1 ratio (trend, evergreen, and opinion posts).
- Creating platform-specific titles that match the native style and curiosity gaps of Xiaohongshu, Zhihu, or WeChat.
- Researching current trends and competitor content strategies to maintain a competitive edge.
- Streamlining content production for multi-platform account management.
How Content Brainstorm Works
- Contextual Analysis: The agent identifies your niche, target platform, and specific account positioning based on your input.
- Strategic Planning: It calculates a 7-day calendar based on a proven 3:3:1 content distribution ratio.
- Title Generation: Platform-native titles are generated using specific stylistic formulas, such as emoji-rich headers for Xiaohongshu or question formats for Zhihu.
- Detailed Breakdown: Each post is fleshed out with hooks, target SEO keywords, and estimated creation times.
- Research Integration: The skill performs real-time web searches to validate trends and reference successful competitor examples.
Content Brainstorm Setup
To integrate this into your existing workflow, ensure your agent environment supports Openclaw Skills. You can add this skill to your local repository or cloud instance. Use the following command to initialize the skill within your workspace:
openclaw install content-brainstorm
Once installed, you can trigger the brainstorming process by simply mentioning 选题, content planning, or topic ideas in your chat interface.
Content Brainstorm Data Schema & Taxonomy
The skill organizes content into a structured weekly format, ensuring clarity for creators. The data schema for each generated topic includes:
| Attribute | Type | Description |
|---|---|---|
| Title | String | Platform-optimized headline with native styling |
| Angle | String | The unique hook or perspective of the post |
| Keywords | List | Primary and secondary SEO terms for discovery |
| Virality | Rating | 5-star scale for expected engagement potential |
| Reference | String | Competitor examples or reference angles |
| Est. Time | Duration | Estimated hours required for content creation |
Content Brainstorm Advanced Features
- Multi-platform title optimization tailored to specific algorithm behaviors (e.g., curiosity gaps for WeChat vs. hook-first for Douyin).
- Real-time trend analysis using integrated web search hooks to capture viral moments.
- Automated competitor reverse-engineering to identify high-performing content patterns.
- Smart flagging for time-sensitive topics that require immediate publication.
- Seamless integration with other Openclaw Skills to facilitate a full-stack content creation pipeline from ideation to drafting.
SKILL.md
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