An automated workflow for researching trending topics and generating platform-optimized social media content from fresh news.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install content-research
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install content-research using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Content Research?
The Content Research skill is a powerful automation tool designed to bridge the gap between discovery and publication. It executes a two-phase workflow that first scours the web for the latest industry news and then transforms those insights into tailored content for various social platforms. By leveraging Openclaw Skills, users can maintain a consistent and high-quality digital presence without spending hours manually tracking trends or formatting posts.
This skill is particularly effective for developers and marketers who need to stay on top of fast-moving sectors like technology or finance. It doesn't just summarize news; it analyzes the context of each platform—from the conversational nature of Reddit to the professional tone of LinkedIn—ensuring that every generated post feels native and engaging to its specific audience.
Content Research Use Cases
- Tracking daily technological breakthroughs or market updates in real-time.
- Generating high-engagement Reddit discussion threads based on recent news.
- Creating multi-tweet X/Twitter threads to break down complex industry changes.
- Automating community alerts and news summaries for Discord servers.
- Drafting professional LinkedIn thought-leadership posts centered on recent case studies.
How Content Research Works
- The process begins with a research trigger where the user specifies a topic for the agent to investigate.
- The skill performs a web search with a 7-day freshness cutoff to ensure only the most relevant news is captured.
- Article content is fetched and filtered to prioritize high-value events like launches or partnerships while discarding fluff.
- A curated research report is presented, featuring the top 5 findings with headlines and summaries.
- The user selects a specific finding and requests content generation for a target platform (Reddit, X, Discord, or LinkedIn).
- The skill generates five distinct 'angles' for the selected platform, allowing the user to choose the tone that best fits their goal.
Content Research Setup
To get started with this skill, you can optionally define your brand voice to ensure consistency across all generated outputs. Create a configuration file in your environment to guide the AI's persona.
# Create a brand configuration file
touch brand-config.md
Inside brand-config.md, define your voice, communication style, and elements to avoid. When you invoke Openclaw Skills for research, the agent will reference this file to align the content with your brand identity.
Content Research Data Schema & Taxonomy
The skill organizes research and content output using a structured Markdown taxonomy to ensure readability and easy extraction.
| Data Type | Description | Structure |
|---|---|---|
| Research Report | A list of recent news items | Headline, Source, Date, 3-sentence summary |
| Content Angles | Platform-specific variations | 5 distinct options (e.g., News Share, ELI5, Hot Take) |
| Platform Formats | Technical constraints | Character limits, link wrapping, and markdown styling |
| Brand Config | Voice guidelines | Tone descriptors and required/forbidden elements |
Content Research Advanced Features
- Multi-platform optimization including specific formatting for Discord (link wrapping) and LinkedIn (professional spacing).
- Intelligent content filtering that automatically skips price predictions, technical analysis, and basic explainers to focus on high-impact news.
- Brand voice integration through external markdown files for seamless persona management.
- Tactical 'angles' for every post, including Contrarian, ELI5, and Analysis views to maximize engagement.
- Deep link integration that automatically includes source URLs and ensures transparent reporting.
SKILL.md
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