An AI agent skill for analyzing Yandex Direct advertising campaigns to improve ROI and performance.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install direct-analysis
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install direct-analysis using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Yandex Direct Campaign Analysis?
The direct-analysis skill is a specialized tool designed for digital marketers and data analysts who use Openclaw Skills to monitor and optimize Yandex Direct advertising. It focuses on auditing campaign efficiency without making unauthorized changes, ensuring your data remains secure while providing deep insights into key performance indicators. This skill helps bridge the gap between raw advertising data and actionable growth strategies, significantly saving developer tokens by streamlining the analytical process through automated data fetching and evaluation.
Yandex Direct Campaign Analysis Use Cases
- Monitoring Yandex Direct campaign health and overall performance efficiency.
- Identifying low-performing ads characterized by poor CTR or excessively high CPC.
- Analyzing conversion rates and cost-per-conversion to optimize marketing spend.
- Generating data-driven recommendations for bid adjustments, budget re-allocation, and creative improvements.
How Yandex Direct Campaign Analysis Works
- Authenticates with the Yandex API using secure environment variables including YANDEX_TOKEN and CLIENT_LOGIN.
- Retrieves comprehensive statistics from the Yandex Direct platform, including spend, clicks, and conversion data.
- Calculates critical metrics such as CTR and CPC at both the campaign and individual keyword levels.
- Performs a deep analysis to identify underperforming segments and weak ad copy that requires attention.
- Generates a structured summary report containing specific, actionable optimization recommendations for the user.
Yandex Direct Campaign Analysis Setup
To use this skill within Openclaw Skills, ensure you have curl installed on your system. You must also configure your Yandex API credentials as environment variables:
export YANDEX_TOKEN="your_yandex_oauth_token"
export CLIENT_LOGIN="your_yandex_login"
Once configured, the agent can be triggered by asking questions about your direct campaigns or ad analysis.
Yandex Direct Campaign Analysis Data Schema & Taxonomy
The skill processes Yandex Direct API response data and organizes it into a clear structure for analysis. Data is typically organized as follows:
| Metric | Description |
|---|---|
| CTR | Click-Through Rate calculated per campaign or ad group |
| CPC | Average Cost Per Click analysis for budget tracking |
| Spend | Total historical and daily budget consumption |
| Conversions | Count and rate of specific goal completions |
| Recommendations | AI-generated suggestions for bid and text optimization |
Yandex Direct Campaign Analysis Advanced Features
- Read-only safety: The agent is programmed to never modify campaigns or publish data without explicit user confirmation.
- Token efficiency: Optimized data fetching logic reduces API overhead, saving valuable tokens within the Openclaw Skills ecosystem.
- Audience segment discovery: Automatically identifies potential new target segments based on historical performance patterns.
- Automated CTA auditing: Analyzes Call-to-Action effectiveness and suggests specific copy changes to improve engagement.
SKILL.md
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