Funnel is an AI agent skill designed to diagnose, build, and optimize end-to-end marketing and sales conversion paths for growth-oriented businesses.
Install & Download
1. ClawHub CLI
The fastest way to install a skill directly from the registry.
npx clawhub@latest install funnel
2. Manual Installation
Copy the skill folder to one of these locations
~/.openclaw/skills/ <project>/skills/ Priority: Workspace > Local > Bundled
3. Prompt Installation
Copy this prompt to OpenClaw to install it automatically.
Help me install funnel using Clawhub. If Clawhub is not installed, install it first (npm i -g clawhub).
Prefer to download?
Get the raw skill files in a ZIP archive.
What is Funnel?
Funnel is a sophisticated technical framework designed to transform a business's customer acquisition process into a measurable, compounding growth engine. By leveraging the power of Openclaw Skills, this agent-based tool helps SaaS founders and marketers move beyond vague estimates to precise measurement. It treats the journey from awareness to retention as a sequence of observable actions, providing the structural advantage needed to identify where prospects drop off and how to intervene effectively.
The skill is built to handle multiple business models, including product-led growth (PLG), sales-led pipelines, and content-driven strategies. By integrating this into your development or marketing stack via Openclaw Skills, you gain the ability to automate the creation of high-converting assets—from landing page headlines to objection-handling scripts—all while maintaining a rigorous focus on the unit economics like CAC and lifetime value.
Funnel Use Cases
- Designing activation sequences for product-led growth (PLG) SaaS products.
- Diagnosing and fixing high drop-off rates in complex sales-led demonstration stages.
- Generating high-converting, SEO-optimized copy for top-of-funnel acquisition channels.
- Auditing bottom-of-funnel friction to improve trial-to-paid conversion rates.
- Implementing retention-focused workflows to improve net revenue retention and reduce churn.
How Funnel Works
- Classification: The skill analyzes your business model to select the appropriate funnel structure (PLG, Sales-led, or Content-led).
- Measurement Setup: It defines specific, observable events for every stage of the funnel to create a reliable data baseline.
- Prioritization: The agent identifies the 'leakiest' part of the funnel where the biggest drop-offs occur to focus optimization efforts.
- Intervention: It generates targeted copy, onboarding sequences, or friction audits based on the specific stage being optimized.
- Experimentation: The skill designs and documents structured experiments with clear hypotheses to ensure learning is captured across the organization.
Funnel Setup
To install and configure the Funnel skill within your agent environment, run the following command:
openclaw install funnel
Once installed, initialize your funnel configuration by defining your primary conversion events in the generated funnel.config.json. You can then link your existing analytics data to allow Openclaw Skills to perform automated audits of your current conversion rates.
Funnel Data Schema & Taxonomy
The Funnel skill organizes its insights and assets using a structured file hierarchy and metadata taxonomy:
| File/Directory | Purpose |
|---|---|
funnel_map.json |
Defines the stages, triggers, and logical flow of the specific business funnel. |
conversions/ |
Stores historical and real-time conversion rate data for cohort analysis. |
experiments/ |
A directory of markdown files capturing hypotheses, sample sizes, and results. |
assets/ |
Automatically generated copy for landing pages, ads, and email sequences. |
audit_report.md |
A technical summary of friction points identified during the bottom-of-funnel audit. |
Funnel Advanced Features
- Multi-channel attribution logic to credit the right touchpoints across complex customer journeys.
- Automated cohort analysis to differentiate between user behaviors based on acquisition source.
- Friction auditing using LLM analysis of sales recordings and support tickets to identify conversion blockers.
- Systematic experimentation framework that calculates statistical significance and captures organizational knowledge.
- Integration with other Openclaw Skills to automate growth tasks based on live funnel performance metrics.
SKILL.md
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