Unbelievable Results: Can AI Create a Logo from Scratch?

Table of Contents

1. Introduction
2. Can AI Create a Logo from Scratch?
   1. testing Mid Journey
   2. AI Generation on Youtube
3. The Process: Creating Three Logos
   1. Using the Site Goodbrief.io
   2. Logo Design for a Technology Company
   3. Logo Design for a Travel Company
   4. Logo Design for an Entertainment Company
4. Tracing the Logos in Illustrator
   1. Refining the Generated Logos
   2. Converting to Vector Format
5. AI's Impact on Graphic Design
   1. Taking Over Jobs or Opportunities for Growth?
6. Conclusion

🖌️ Can AI Create a Logo from Scratch?

In today's video, I will put AI to the test and see if it can truly create a logo from scratch. Over the past few years, there has been a rise in AI-generated content, with various tools such as Mid Journey, Dali, and others entering the market. Inspired by a video I saw from Ceso, where he created a logo using AI, I decided to explore this trend further. To conduct this experiment, I will be using the website goodbrief.io to generate briefs for three different companies: a technology company, a travel company, and an entertainment company. Let's dive in and see if AI can live up to the hype!

Testing Mid Journey

Before we begin, let me explain why I chose Mid Journey for this experiment. I have previously used this AI-powered tool, and its capabilities have impressed me. With so many AI generation tools available, it's important to find one that fits your requirements. However, please note that this video is not sponsored, and my experience with Mid Journey is solely based on personal use.

AI Generation on YouTube

If you've been following the recent trends on YouTube, you've probably come across numerous videos showcasing AI generation in various forms. From creating artwork to generating Music, AI has become a subject of fascination for many creative individuals. However, the question remains: Can AI truly create a logo that meets our expectations? With that in mind, let's move forward and see if AI lives up to the challenge.

🏢 The Process: Creating Three Logos

To begin the logo creation process, I will be using the website goodbrief.io. This site provides a platform for generating briefs based on different industries and needs. Our first logo will be for a technology company. The generated brief states that we are a company focused on developing new ways to discover movies by combining AI with ease of use. Armed with this information, let's dive into logo design.

Logo Design for a Technology Company

For the technology company logo, I will start by selecting the Prompt that aligns with our brief. The prompt suggests using epic shapes and minimal design. Let's see what Mid Journey comes up with. After generating a few options, I am intrigued by the interesting shapes presented. One design, in particular, catches my eye, featuring an appealing typography mark. I will create a variation of this design and then proceed to the next step of our experiment.

Logo Design for a Travel Company

Moving on to the next logo brief, we will be designing a logo for a travel company. The generated brief states that the company offers tropical experiences and aims to convey a sense of bold modernity. Let's see what Mid Journey has in store for us. The generated designs showcase vibrant colors and stunning gradients. One logo, in particular, catches my attention, featuring a captivating Wave symbol. I will create variations of this logo, exploring different possibilities, and then proceed to the next phase of our experiment.

Logo Design for an Entertainment Company

Our final logo creation will be for an entertainment company that specializes in distributing comic books. The goal is to create a logo that conveys a sense of fun and nostalgia. The generated brief suggests using retro typography and a creative symbol. Let's see what Mid Journey has in store for us. The designs presented feature various interesting shapes and badge-style elements. One design, in particular, catches my eye, resembling a book. I will explore variations of this logo, refining it further, and then move on to tracing the logos in Illustrator.

✍️ Tracing the Logos in Illustrator

Now that we have the three logos generated by AI, we will Trace them in Adobe Illustrator. This will allow us to refine the logos, make them vectorized, and customize them according to our requirements. Let's start with the first logo.

Refining the Generated Logos

Using the image trace function in Illustrator, I will start by refining the first logo. After some adjustments, including the removal of artifacts, we have a logo that retains the essence of the original design. Embracing the slight roughness adds a unique touch to the logo. Moving forward, I will refine the other two logos using similar techniques.

Converting to Vector Format

To ensure scalability and versatility, it's essential to convert the logos to vector format. Vectorization allows us to modify and adapt the logos without losing quality. With the first logo, I will use the pen tool to trace the wave Shape, while the Second logo will require a combination of circle and pen tool. These vectorized logos give us the flexibility to make further adjustments, such as adding gradients or customizing the shapes.

🤔 AI's Impact on Graphic Design

As we wrap up this experiment, it's worth discussing the impact of AI on the graphic design industry. While AI-generated content has its advantages in terms of speed and efficiency, some debate whether it is taking away jobs from designers or opening new opportunities for growth. In my opinion, AI should be seen as a tool that complements designers' skills, allowing them to explore new ideas and expand their services. The human touch and creativity that designers bring to the table cannot be replaced by AI. Instead, it can be an invaluable resource that enhances their work.

🎉 Conclusion

In conclusion, AI has shown its potential in logo design by generating three unique and intriguing logos. Through the use of tools like Mid Journey and platforms like goodbrief.io, we were able to witness the AI's capabilities and experiment with different design options. Tracing the logos in Illustrator allowed us to refine and customize them to our liking. Ultimately, the integration of AI into graphic design should be seen as an opportunity for growth and exploration, rather than a threat to the industry. With designers leveraging AI as a tool, the possibilities for innovative and captivating designs are endless.