Northlight is a native Mac app for building AI-powered workers and applets that automate sales, prospecting, research, CRM, and GTM workflows.

How is Northlight different from ChatGPT or Claude?

ChatGPT and Claude primarily provide advice, while Northlight connects to your tools and takes actions across LinkedIn, CRM systems, email, and other applications.

What is a Northlight worker?

A worker is an AI teammate configured to perform ongoing tasks, track its KPIs, and ask for user input when necessary.

Does Northlight work on Windows?

No. Northlight is currently available for macOS, with Windows support planned for the future.

Does Northlight store passwords or require API keys?

Northlight says it does not store passwords and does not require API keys for its supported workflows.

What can Northlight automate?

It can automate prospecting, CRM updates, contact enrichment, LinkedIn and X engagement, outreach, call transcript processing, pipeline analysis, message triage, and custom cross-tool workflows.

How many AI requests are included in the free plan?

The Free plan includes 100 AI requests per month and access to the product.

How much does the Pro plan cost?

The pricing page lists the Pro plan at $80 per month with unlimited AI requests, priority support, and advanced automation.

Northlight: AI sales automation platform for prospecting, CRM updates, and GTM workflows

Name: Northlight
Rating: 5 (77 reviews)
Author: toolify

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Introduction:

AI sales automation platform for prospecting, CRM updates, and GTM workflows

Added on:

Sep 21 2026

Monthly Visitors:

7.5K

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Northlight Product Information

What is Northlight?

Northlight is a native macOS AI sales automation platform that builds personalized GTM agents, workers, and applets for prospecting, outbound engagement, CRM updates, research, enrichment, and cross-tool workflows. It connects with sales and productivity tools such as LinkedIn, Salesforce, HubSpot, Gmail, Slack, Apollo, Clay, Gong, and Calendly. Northlight operates through users' existing accounts and browser sessions, allowing AI workers to perform tasks, request approval before important actions, and run on schedules.

How to use Northlight?

Download the native Mac app, sign in, connect the tools and accounts you already use, and describe the workflow or worker you want to create. Start with seeded templates such as LinkedIn prospecting, human-approved commenting, or X prospecting, or build a custom applet in natural language. Review and approve sensitive actions, then let Northlight run tasks across your connected sales stack.

Northlight's Core Features

AI workers and applets for automated GTM workflows

LinkedIn prospecting and personalized connection requests

Human-approved commenting on prospect posts

X prospecting and engagement

ICP list building and contact enrichment

CRM updates and automation for HubSpot and Salesforce

DM and inbound message triage

Competitor tracking

Content planning and drafting

Personal relationship management across LinkedIn, X, and messaging tools

Integrations with more than 181 tools

Scheduled background automation with approval controls

Northlight's Use Cases

Build and enrich an ideal customer profile list from LinkedIn and X

Send personalized LinkedIn connection requests while staying under a daily connection limit

Draft comments on prospects' posts for human approval

Update CRM records automatically after sales activities

Monitor competitor posts, hiring, product launches, and pricing changes

Create a searchable relationship record from LinkedIn, X, and messaging history

Triage inbound LinkedIn and X messages and draft responses

Collect customer feedback from iMessage, LinkedIn, and Slack and dispatch it to customer success

FAQ from Northlight

What is Northlight?
How is Northlight different from ChatGPT or Claude?
What is a Northlight worker?
Does Northlight work on Windows?
Does Northlight store passwords or require API keys?
What can Northlight automate?
How many AI requests are included in the free plan?
How much does the Pro plan cost?

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