What is a UGC platform?

A UGC platform is a tool that helps brands collect, manage, and use user-generated content like photos, videos, and reviews. It simplifies how brands collaborate with UGC creators by making it easy to source and scale content, get rights, and manage collaborations—all in one place.

What are the best UGC platforms for brands?

Influee is one of the best UGC platforms for brands, looking to collaborate with for brands looking to scale UGC and advertise in multiple markets. With access to high-quality video content from UGC creators worldwide. Other solid options include Tagbox, Trend, and Aspire. The right fit depends on your goals, but Influee stands out for its scale, speed, and creator network.

UGC stands for user-generated content. It refers to any content—photos, videos, reviews, or testimonials—created by content creators and your customers rather than brands. UGC is often shared on social media and used by companies in their marketing strategy because it's authentic, relatable, and drives trust.

Is TikTok a UGC platform?

TikTok is a social media platform where people share user-generated content every day. While it’s full of TikTok UGC, it's not a UGC platform in the brand or marketing sense—like Influee—that helps companies source and manage creator content.

Yes, UGC is legal—as long as you have the right to use it. Brands need creator permission before using UGC content in their ads or marketing. This usually means getting UGC usage rights, a written consent or using a platform that handles rights management. Skipping this step can lead to copyright issues.

Is UGC actually worth it?

Yes, UGC is worth it. Content from real customers builds trust, boosts engagement, and often outperforms traditional ads. It’s also cost-effective—brands get fresh content without hiring a full production team. When done right, UGC drives sales and strengthens brand loyalty.

What are the risks of UGC?

The main risks of UGC are copyright issues, off-brand messaging, and lack of quality content. If a brand uses content without permission, it can face legal trouble. There's also a chance the content doesn’t align with brand values or expectations, which is why content usage rights and UGC content brief are very important.

Is Instagram a UGC platform?

Instagram is a social media platform, not a UGC platform in the brand sense. It’s packed with user-generated content—photos, videos, stories—but it’s not designed to help brands collect, manage, or get rights to that content. That’s where UGC platforms come in. While brands do use UGC from Instagram, they usually need separate tools to do it legally and efficiently, especially at scale.

What types of expenses will I have when using the platform?

There are two cost components when using Influee: 1) Month-to-month platform subscription. This allows you to access and use the platform and can be canceled at any time. + 2) Creator payments are separate from your monthly subscription. It’s a budget that you use toward creator / content creation payments. Example monthly cost: Starter Pack 199€ + 10 x 30s videos in 🇬🇧(UK) avg. price of video 28€ = 199€ + (28€*10) = 479€

When do I get charged with the subscription?

When you publish your first content campaign, suitable creators will start to leave collaboration proposals. Your monthly period will commence and you will automatically be charged at the beginning of each monthly period from that point.

What doest it mean unlimited content per creator collaboration?

Each subscription plan limits only with how many creator collaborations you can run each month. However as a part of each creator collaboration we do not limit how many videos & photos the creators are allowed to do. This means you can have each creator make only one video or multiple videos or photos, for which they will charge you according to their individual pricing. Example: Let’s take a Starter plan with up to 10 creator collaborations, an example use case would be; to have each of the 10 creators make 2 - 3 different videos; This means you’ll end up with 20 to 30 different UGC videos made by 10 different creators all for the price of a Starter plan.

Do you offer free trials?

The short answer is no. However, if you're unable to find suitable creators for your first campaign, meaning you don't engage in any collaborations, we'll be happy to refund your subscription fee. Also, we work with no long-term commitments and no tie-ins - enabling you to work freely on the platform without limitations.

What if I don’t like or can’t find suitable creators?

We offer a full subscription refund in the event that you publish your first campaign and don’t start a collaboration with any creators. If you don't like any of the creators because of any reasons, our customer support team will review your reasons and provide options, such as extending your recruitment or refunding your first month's subscription.

What if I don't like the content I've received?

You have the ability to request edits from creators within the platform and also share feedback. More than 90% of collaborations on Influee are completed in the first run. In the event that the creator will be unable to create suitable content, our support team will review the situation and resolve the issue.

How & when do creators get paid?

Creators get paid through Influee platform, and you’ll only have a payment relationship with us. The creator's payment is kept in escrow until content is delivered and approved by you, only then creators will become eligible for payout.

What is a Marketplace fee?

In order to facilitate creator payments, we charge a marketplace fee that is charged on top of the creator payment. For example, if a marketplace fee on your plan is 10%, and in the event that you’re paying a creator $100, we’ll charge you $110 ($100 + 10% of $100) to process the payment.

Can I negotiate prices and chat with creators?

Indeed, you can chat directly with creators through the platform to request additional information, and negotiate fees and delivery times.

Can I cancel my subscription?

You can cancel your subscription at any time, it will end at the end of your current billing period.

If I cancel my subscription will I lose access to my content?

You will still have access to all the content that was purchased through Influee. You will however be unable to create new creator collaborations. For those, you’ll need to re-subscribe.

Can I receive the products back?

Products are assumed to be part of the creators ‘payment’ for the creation of content, and will not be returned. It is possible for you to negotiate with creators to return the product but it’s at your own will/risk - Influee takes no responsibility if a creator fails to do so.

Is it possible to get content in exchange for a free product?

Yes, barter collaborations are possible. You can specify what kind of collaborations you’re looking for when creating the campaign. Note that most of the UGC created these days is paid, so looking to create content in exchange for a free product will limit the pool of interested creators.

What payment methods do you support?

We support 2 methods, payment by credit card or payment by invoice

How does Influee compare to Billo.App?

Unlike <a href="https://influee.co/landing/billo-alternative">Billo</a> is Influee a flexible UGC platform with local UGC creators, transparent pricing, and unlimited revisions.

Influee: UGC platform connecting brands with creators for ad content.

Name: Influee
Rating: 5 (89 reviews)
Author: toolify

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Introduction:

UGC platform connecting brands with creators for ad content.

Added on:

Apr 21 2025

Monthly Visitors:

201.7K

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Influee Product Information

What is Influee?

Influee is a UGC platform connecting brands and agencies with over 80,000 UGC creators from 23 countries. It facilitates the creation of user-generated content (UGC) for ads, including testimonial ads, unboxing videos, Instagram Reels, and TikTok ads, starting at 20€. The platform streamlines the process of sourcing, managing, and using UGC, offering features like creator selection, content usage rights, and payment processing.

How to use Influee?

Brands launch campaigns describing their product and preferences. Creators apply, and brands choose the right creators. Custom UGC videos are delivered within 7-10 days with unlimited revisions.

Influee's Core Features

Access to 80K+ UGC creators

Campaign management

Creator selection

Content usage rights management

Payment processing

UGC Video Editor

AI UGC Videos

Influee's Use Cases

Creating video ads for e-commerce products

Generating testimonials for brand credibility

Producing unboxing videos for product promotion

Developing engaging content for social media platforms (Instagram, TikTok)

Scaling UGC strategy for conversion-focused content

FAQ from Influee

What is a UGC platform?
What are the best UGC platforms for brands?
What does UGC mean?
Is TikTok a UGC platform?
Is UGC legal?
Is UGC actually worth it?
What are the risks of UGC?
Is Instagram a UGC platform?
What types of expenses will I have when using the platform?
When do I get charged with the subscription?
What doest it mean unlimited content per creator collaboration?
Do you offer free trials?
What if I don’t like or can’t find suitable creators?
What if I don't like the content I've received?
How & when do creators get paid?
What is a Marketplace fee?
Can I negotiate prices and chat with creators?
Can I cancel my subscription?
If I cancel my subscription will I lose access to my content?
Can I receive the products back?
Is it possible to get content in exchange for a free product?
What payment methods do you support?
How does Influee compare to Billo.App?

Influee Support Email & Customer service contact & Refund contact etc.

Here is the Influee support email for customer service: [email protected] . More Contact, visit the contact us page(mailto:[email protected])
Influee Company

Influee Company name: Influee Inc. .

Influee Company address: .

More about Influee, Please visit the about us page().
Influee Login

Influee Login Link: https://influee.co/login
Influee Sign up

Influee Sign up Link:
Influee Pricing

Influee Pricing Link: https://influee.co/pricing/ugc-creation#pricing-chart
Influee Facebook

Influee Facebook Link: https://facebook.com/influee
Influee Linkedin

Influee Linkedin Link: https://www.linkedin.com/company/influee
Influee Twitter

Influee Twitter Link: https://twitter.com/getinfluee
Influee Instagram

Influee Instagram Link: https://instagram.com/influee

heyfish.ai

HeyFish AI is an AI-powered UGC video ads platform that Create high-quality UGC-style video ads using single-person and dual-person AI digital humans, built-in ad templates, multi-language support, and 4K video output—optimized for TikTok, Meta, and YouTube.

Try Now

Influee Reviews (0)

5 point out of 5 point

Influee Pricing

Starter

$199/month

Unlimited campaigns per month, Unlimited content per collaboration, Collaborate with up to 10 creators per month, 10% payment marketplace fee, Access to 55K+ UGC creators worldwide, Content usage rights for all content, Final approval for UGC with unlimited revisions

Growth

$399/month

Unlimited campaigns per month, Unlimited content per collaboration, Collaborate with up to 50 creators per month, 10% payment marketplace fee, Access to 55K+ UGC creators worldwide, Content usage rights for all content, Final approval for UGC with unlimited revisions

Scale

$749/month

Unlimited campaigns per month, Unlimited content per collaboration, Collaborate with up to 200 creators per month, 10% payment marketplace fee, Access to 55K+ UGC creators worldwide, Content usage rights for all content, Final approval for UGC with unlimited revisions

For the latest pricing, please visit this link: https://influee.co/pricing/ugc-creation#pricing-chart

Avocado AI

The collaborative AI creative workspace for performance agencies and in-house creative teams. Generate, iterate, and ship ad-ready creative across image, video, music, and voice on a multiplayer canvas with reusable AI workflows.

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Analytic of Influee

Influee Website Traffic Analysis

Visit Over Time

Monthly Visits

201.7K

Avg.Visit Duration

00:00:51

Page per Visit

2.24

Bounce Rate

41.82%

Jan 2025 - May 2026 All Traffic

Geography

Top 5 Regions

United States

10.49%

United Kingdom

8.14%

Germany

3.82%

Spain

3.75%

Switzerland

3.37%

Jan 2025 - May 2026 Desktop Only

Traffic Sources

SearchOrganic

47.85%

Direct

36.95%

Referrals

6.13%

SocialOrganic

3.95%

GenAi

2.12%

Mail

1.26%

SearchPaid

0.93%

DisplayAds

0.51%

SocialPaid

0.31%

Affiliate

0.00%

Jan 2025 - May 2026 Worldwide Desktop Only

Top Keywords

Keyword

Traffic

Cost Per Click

influee

14.3K

$ 2.58

ugc

418.8K

$ 0.69

ugc creator

34.4K

$ 1.38

ugc creators

$ 2.11

ugc marketplace

$ 8.94

Influee Status

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Use website badges to drive support from your community for your Toolify Launch. They're easy to embed on your homepage or footer.

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Influee's Tags

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eCom Brands 1 Agencies 776 Marketing Teams 1682 Social Media Managers 2820

Influee

What is Influee?

How to use Influee?

Influee's Core Features

Access to 80K+ UGC creators

Campaign management

Creator selection

Content usage rights management

Payment processing

UGC Video Editor

AI UGC Videos

Influee's Use Cases

Creating video ads for e-commerce products

Generating testimonials for brand credibility

Producing unboxing videos for product promotion

Developing engaging content for social media platforms (Instagram, TikTok)

Scaling UGC strategy for conversion-focused content

FAQ from Influee

What is a UGC platform?

What are the best UGC platforms for brands?

What does UGC mean?

Is TikTok a UGC platform?

Is UGC legal?

Is UGC actually worth it?

What are the risks of UGC?

Is Instagram a UGC platform?

What types of expenses will I have when using the platform?

When do I get charged with the subscription?

What doest it mean unlimited content per creator collaboration?

Do you offer free trials?

What if I don’t like or can’t find suitable creators?

What if I don't like the content I've received?

How & when do creators get paid?

What is a Marketplace fee?

Can I negotiate prices and chat with creators?

Can I cancel my subscription?

If I cancel my subscription will I lose access to my content?

Can I receive the products back?

Is it possible to get content in exchange for a free product?

What payment methods do you support?

How does Influee compare to Billo.App?

Influee Support Email & Customer service contact & Refund contact etc.

Influee Company

Influee Login

Influee Sign up

Influee Pricing

Influee Facebook

Influee Linkedin

Influee Twitter

Influee Instagram

Influee Reviews (0)

Influee Pricing

Analytic of Influee

Influee Website Traffic Analysis

Visit Over Time

Geography

Traffic Sources

Top Keywords

Influee Status

Social Listening

Influee Launch embeds

Alternative of Influee

Influee Comparisons

Influee's Tags

Best for Jobs