AI ReFounder

What is AI ReFounder?

AI ReFounder is an AI voice agent for ecommerce stores. It adds a call button to your storefront: shoppers tap it and talk to an agent that knows your catalog, prices, and availability, answers their questions, and guides them to complete the purchase - around the clock. It is built for sales conversion rather than ticket deflection: 40% of handled calls convert to orders, measured in production. Shopify stores install it in one click from the Shopify App Store. Stores on any other platform add the call button with a JS embed and can also get a dedicated phone number, so the agent answers the store's phone line too.

How to use AI ReFounder?

AI ReFounder has two install paths. Shopify stores go live in minutes; other sites typically in under an hour. FOR SHOPIFY STORES Step 1 - Install Install AI ReFounder from the Shopify App Store in one click. Billing runs through your regular Shopify invoice. Step 2 - Your catalog syncs automatically Products, prices, variants, and availability sync on install and on a schedule. You can re-sync with one click at any time. Step 3 - Set up the agent - Choose one of 12 languages and a voice. - Tune how it talks: responsiveness, interruption sensitivity, background sound, and maximum call length. - Optional: add custom actions - webhooks to your own systems for order tracking, returns, cancellations, or any other workflow - and capture structured details from conversations, such as a name, an order number, or a preference. Step 4 - Go live Turn on the call button in Themes → Customize → App embeds, then set its color and position. Test it yourself with your 10 free minutes before your customers call. Step 5 - Measure Every call appears in the dashboard with its full transcript and recording. Track calls by type (pre-purchase, post-purchase), converted calls, conversion rate, average order value, caller sentiment, and revenue attributed to calls through Shopify's Web Pixel. FOR ALL OTHER PLATFORMS AND CUSTOM SITES Step 1 - Sign up Create an account at app.airefounder.com. Billing is usage-based, by card. Step 2 - Add your store knowledge Connect a JSON product feed by URL (synced on a schedule) and add store knowledge — shipping, returns, FAQ — as text files. Step 3 - Set up the agent - Choose one of 12 languages and a voice. - Tune how it talks: responsiveness, interruption sensitivity, background sound, and maximum call length. - Optional: add custom actions - webhooks to your own systems for order tracking, returns, cancellations, or any other workflow - and capture structured details from conversations, such as a name, an order number, or a preference. Step 4 - Choose your channels and go live - Website: paste the JS embed into your site, and the call button appears wherever you placed it. - Phone: optionally connect a dedicated phone number (US/Canada, toll-free option, $2/month) so the agent answers your store's phone line, with call transfer to your team. Test it yourself with your 10 free minutes before your customers call. Step 5 - Measure Every call appears in the dashboard with its full transcript and recording. Track calls by type (pre-purchase, post-purchase), converted calls, conversion rate, average order value, caller sentiment, and revenue attributed to calls through a small JS conversion snippet on your site.

AI ReFounder's Core Features

FAQ from AI ReFounder